Thailand is marching toward a cashless society. With mobile wallet adoption expected to reach 63% in 2025 and the prepaid card and e-wallet market projected to grow, the country stands as a digital payments leader in Southeast Asia.
Backed by government stimulus, booming e-commerce, and a digitally savvy population, Thailand’s e-wallet ecosystem is maturing rapidly. From bank-backed apps to fintech-led super apps, the market is being shaped by innovation, integration, and rising user expectations.
Here’s a closer look at the current landscape and the five best e-wallet platforms dominating the Thai market in 2025.
Between 2020 and 2024, Thailand’s prepaid and digital wallet market expanded at an 18.1% CAGR. That momentum continues with an expected 15.8% growth in 2025 alone, reaching USD $18.64 billion. By 2029, the market is forecast to hit USD $30.87 billion.
E-commerce (projected to reach USD $32 billion this year) has played a pivotal role in this growth. Over 80% of all online transactions occur via mobile, and digital wallets account for 23% of them.
Additionally, the government’s previous “digital wallet” stimulus, which is now shelved, and the widespread use of PromptPay (with 77.2 million registrations and 9 million acceptance points) are fueling mass adoption.
Last Updated: 23 June 2025
A Snapshot of the Top E-Wallets in the Philippines
TrueMoney Wallet
TrueMoney holds a 53% share of Thailand’s e-wallet market, with over 17 million active users. Operated by Ascend Money, it is accepted at 7-Eleven, Family Mart, and over 7 million locations globally.
The wallet supports cross-border remittances (notably from Cambodia and Myanmar), savings, investment products (gold, bonds, mutual funds), small loans, and insurance.
It also integrates with platforms like Google Pay, Alipay, Grab, and Lazada.
Rabbit LINE Pay
With an estimated 25% market share, Rabbit LINE Pay operates within the LINE messaging app and supports services like payments, food delivery, and transit access.
Users can make payments for BTS SkyTrain rides, groceries, and bills, and earn cashback or LINE Points. It is backed by Line Man Wongnai and caters to users seeking lifestyle-based features.
ShopeePay
ShopeePay is linked to Shopee’s strong presence in Thai e-commerce and serves over 30 million users. It allows in-app and QR payments, bill payments, mobile top-ups, and BNPL services via SPayLater.
K Plus (Kasikornbank)
K Plus, operated by Kasikornbank, has 17 million active users and combines banking services with mobile payment features. It offers fund transfers, QR payments, loans, investments, reward points, and overseas remittances to 47 countries.
The app is involved in exploring blockchain payment solutions and maintains partnerships with services like LINE BK and Grab.
GrabPay
GrabPay continues to build its presence in Thailand by targeting users within the Grab ecosystem. It is integrated with Grab’s services, including ride-hailing, food delivery, and parcel services, and supports in-app payments, bill payments, QR code scanning, and promotional rewards.
The wallet has expanded its acceptance at offline merchants and aims to serve as a full-featured lifestyle payment option.
Back in 2019, GrabPay also introduced GrabPay Card in Thailand, offering users the ability to make online and offline purchases and earn GrabRewards points.
Super Apps, BNPL, and Cross-Border Payments
Thailand’s e-wallet ecosystem is quickly evolving beyond simple payment tools into full-fledged super apps.
Platforms like TrueMoney, Rabbit LINE Pay, GrabPay and K Plus now offer a blend of financial and lifestyle services, from investments and insurance to food delivery and transit payments. This shift reflects growing consumer demand for all-in-one mobile platforms that simplify daily life.
Meanwhile, the Buy Now, Pay Later (BNPL) market is gaining momentum, offering flexible payment options and boosting e-commerce conversions. Services like SPayLater on ShopeePay are driving adoption, especially among younger users and those without credit access. The BNPL sector is expected to reach USD $6.6 billion by 2030.
International expansion is also key.
Initiatives like Project Nexus aim to connect Thailand’s real-time payment systems with countries like Singapore and India, making cross-border payments faster and cheaper. K Plus, for instance, already supports QR payments in 47 countries.
How to Pick the Right E-Wallet in Thailand for Your Needs
With so many options on the market, choosing the best e-wallet in Thailand comes down to your personal habits. It needs to be based on how you shop, pay, save, or travel.
So, here’s a quick breakdown of the top platforms based on what matters most:
1. For Everyday Payments and Daily Use
If you want a wallet that works nearly everywhere, TrueMoney is your best bet. Thousands of small merchants across Thailand, along with 7-Eleven and Family Mart, accept it.
You can pay bills, top up your phone, send money, and even make cross-border transfers. Its large agent network and basic features work well for both locals and foreigners, though full access may require Thai documentation.
Best for: Daily purchases, utilities, and general spending across physical and online merchants.
2. For Reward Maximisation and Lifestyle Integration
Looking to earn cashback, enjoy promotions, and simplify your lifestyle?
Rabbit LINE Pay is built for that. Seamlessly integrated into the LINE messaging app, it supports public transit (like the BTS SkyTrain), dining, online shopping, and offers frequent promotional campaigns and LINE Points rewards.
Best for: LINE users, public transport riders, and those who enjoy discounts and loyalty perks.
3. For Seamless Online Shopping
If your cart lives on Shopee, ShopeePay is a natural fit. Users can make quick in-app purchases and scan QR codes for payments at partnered merchants with it.
With Shopee-exclusive deals, coins cashback, and BNPL (SPayLater), it’s optimised for online shoppers. However, it is no longer accessible to foreign users as of 2025.
Best for: Frequent Shopee users, deal hunters, and online-first consumers.
4. For Full Digital Banking Services
If you want more than just a wallet, something like think savings, investments, loans, and international transfers, then I would say that K Plus by Kasikornbank delivers.
With over 17 million active users, it’s (arguably) Thailand’s leading mobile banking app, offering QR payments, budget tracking, and a robust K Points rewards system.
Best for: Users who want a full-service digital bank with strong trust and security.
5. For Grab Ecosystem Users and Daily Services
GrabPay is suited for those who regularly use Grab’s ecosystem, including transport, food delivery, and packages. It enables QR payments, promotions, in-app wallet functions, and card-linked transactions with the GrabPay Card.
Best for: Grab users who want a unified payment system for ride-hailing, food, and retail spending.
Most Thais use more than one e-wallet. You don’t have to pick just one. Combine platforms based on your needs: use TrueMoney for bills, Rabbit LINE Pay for lifestyle perks, and GrabPay or K Plus for daily services or banking.
The best wallet is the one that fits your daily life, and in Thailand, there’s a digital solution for just about everything.
FAQs
1. Can foreigners use e-wallets in Thailand?
Yes, but with some restrictions. For basic functions like QR payments and top-ups, TrueMoney allows foreign users to register with a passport and a Thai SIM card.
However, wallets like Rabbit LINE Pay and K Plus may require proof of residence or a work permit for full access. ShopeePay, as of January 2025, no longer allows foreign users.
2. What is the most widely accepted e-wallet in Thailand?
TrueMoney is the most widely accepted and commonly used e-wallet in Thailand. With a 53% market share and support at 7-Eleven, Family Mart, and 7 million+ merchants, it’s suitable for everything from bill payments to shopping and cross-border transfers.
3. How can I transfer money between Thai banks or to friends?
You can use e-wallets like K Plus or TrueMoney, or bank apps with QR payment support. GrabPay and Rabbit LINE Pay also support transfers, though some may require Thai ID verification for full access.
4. What’s the best e-wallet for public transportation in Bangkok?
Rabbit LINE Pay is ideal for commuting, especially if you use the BTS SkyTrain. It integrates transit payments with the LINE messaging app, and users widely use it for both online and offline spending.
5. Are there any fees to use e-wallets in Thailand?
Most local transactions, especially QR payments, are free. However, fees may apply for withdrawals, cross-border transfers, or inactivity on some platforms (e.g., Rabbit LINE Pay).
Featured image: Edited by Fintech News Philippines, based on images by thanyakij-12 and user6832922 via Freepik.
