IDEMIA Secure Transactions has introduced a new Liquid Crystal Ink technology for payment cards.
This patented ink reacts to temperature, transitioning from black to a dynamic multicolor hue.
Previously used in the fashion industry by hair colourists and designers, the ink is now being applied to financial products as a unique design feature.
A 2023 survey by IDEMIA Secure Transactions and Dentsu Insights found that 72% of 3,100 respondents across 12 global markets said that design matters in choosing their payment cards.
As banks and financial institutions seek to differentiate themselves, incorporating innovative visual elements like Liquid Crystal Ink can help strengthen brand identity and attract customers.
The ink creates a shimmering, iridescent effect similar to the sheen on peacock feathers, achieved through a process called constructive interference, where light waves reinforce each other to produce multiple colours.
With several temperature-activation ranges available, issuers can customise their card designs to create distinctive visual effects.
IDEMIA sees this technology as a way for banks to enhance customer engagement and loyalty while standing out in a competitive market.
By leveraging advanced printing techniques and dynamic design elements, financial institutions can offer visually striking cards that resonate with consumers.
Featured image: Edited from IDEMIA’ YouTube video
