Finnomena, an all-in-one digital wealth management platform in Thailand, has partnered with Google Cloud to deploy a new, AI-powered capital markets information management solution.
By leveraging Google Cloud platforms, Finnomena plans to expand its range of investment offerings and better serve its fast-growing user base. Finnomena, which provides investors with access to a selection of mutual funds from partner asset management firms, must communicate any material information from partners that can impact investment decisions and outcomes.
In a move to deliver these financial market updates more quickly, Finnomena deployed its custom-built AI solution using Google Cloud’s Vertex AI, BigQuery, and Cloud Run platforms.
Integrated with Google Workspace, the solution incorporates an agentic AI workflow that reviews emails from partners and identifies those with crucial information in real-time. It sends summarised details and recommended actions to internal teams via Gmail and Google Chat. After validating the AI-generated outputs, in-house financial experts ensure urgent updates — such as changes to fee structures, fund classes, or fund prospectuses — are communicated to investors across relevant channels.
“In collaboration with Google Cloud, we’re transforming the way we deliver financial market updates and insights to stay ahead of the rapid growth in investors on our platform and their growing demand for diversified investment options,” explained Kasin Suthammanas, co-founder and chief strategy officer at Finnomena.
“With Google Cloud AI immensely boosting our capacity to synthesise and communicate high volumes of time-sensitive information, we’re well-positioned to expand beyond the 1,800 mutual funds we already offer, significantly increase our assets under management, and serve at least double our existing investor base in the near future – providing even greater choice without compromising on service quality.”
Human-in-the-loop
Supattra Siripongmongkol, COO at Finnomena Funds, discussed the impact the new solution has already had. “In the past, our staff had to manually sift through more than 500 daily emails from 21 partners. Each member would then spend up to six hours extracting crucial details,” he explained.
“With Vertex AI’s comprehensive model customisation capabilities, we’ve developed a semi-autonomous solution that’s multilingual, and more reliable and performant than what other cloud providers could deliver. After implementing Google Cloud AI with human-in-the-loop, we’re delivering accurate financial market updates and insights 75 per cent faster. The next step is to apply the same technologies to streamline a broader range of processes, enabling our financial education and investment planning teams to provide more personalised services that address the unique needs of each customer.”
The AI solution has correctly identified all emails sent by partners with crucial information since its implementation. It has also achieved 90 per cent accuracy when extracting and summarising details from these emails in Thai and English – representing a significant improvement over fully manual processes, before final validation by human experts.
Annop Siritikul, country director, Thailand, Google Cloud, also added: “As we’re seeing with Finnomena, enterprise AI agents are not just drivers of new efficiencies, but also they are force multipliers and growth enablers. We look forward to supporting Finnomena as it continues to innovate with our industry-leading capabilities and advance its goal of democratising access to financial information and investment opportunities across Thailand.”
