New York, United States, April 22nd, 2025, FinanceWire
ChargeAfter adds Foundation Finance to its embedded lending network, further expanding its reach and reinforcing its leadership in home improvement financing.
ChargeAfter, the embedded lending platform for point-of-sale financing, has partnered with Foundation Finance to expand financing options available to home improvement contractors and their customers.
ChargeAfter’s embedded lending network, powered by its waterfall financing technology, enables contractors to instantly match customers to the best-fit financing options. Foundation Finance expands access to home improvement financing of up to $100,000 with terms of up to 20 years for near-prime customers – boosting approvals and enhancing the customer experience. A smooth, secure financing experience builds customer confidence, especially crucial in the home improvement industry, where financing decisions often take place at the customer’s kitchen table.
“As home improvement providers adopt a multi-lender financing approach, ChargeAfter enables them to simplify the process,” said Andrea McCullion, Chief Business Development Officer, at Foundation Finance. “Through this partnership, Foundation Finance products are easily available to customers at their moment of need, helping contractors provide more financing options with less complexity. Together, we’re making financing more accessible and efficient for homeowners and contractors alike.”
“We are thrilled to welcome Foundation Finance to our network, further strengthening ChargeAfter as the go-to platform for home improvement financing,” said Meidad Sharon, CEO of ChargeAfter. “With Foundation Finance’s competitive terms and high approval amounts, contractors gain greater flexibility to meet their customers’ financing needs, helping maximize approval rates and drive sales. With ChargeAfter’s easy-to-use platform, contractors can seamlessly manage the financing process, while our post-sale capabilities, including advanced analytics, help simplify managing the entire financing process and optimize financing for growth.”
About ChargeAfter
ChargeAfter is pioneering the embedded lending network for point-of-sale consumer financing for merchants and financial institutions. Powered by a network of lenders and a data-driven matching engine, ChargeAfter streamlines the distribution of credit into a single, secure, and reliable embedded lending platform. Merchants can rapidly implement ChargeAfter’s omnichannel platform online, in-store, and at every point of sale, enabling them to provide personalized financing choices to their customers. ChargeAfter is backed by investors including Visa, Citi Ventures, Synchrony Financial, Banco Bradesco, MUFG, and more. Users can learn more at chargeafter.com.
About Foundation Finance
Foundation was founded in 2012 and specializes in point-of-sale home improvement financing programs across the credit spectrum. Foundation operates in all 50 states and serves more than 13,000 home improvement contractors and hundreds of thousands of homeowners nationwide. Foundation has been owned by InterVest Capital Partners since September of 2022. For more information, users can visit foundationfinance.com
Contact
Director of Marketing
Varda Bachrach
ChargeAfter
varda.bachrach@chargeafter.com
