Tether, the issuer of USDT stablecoins, and LINE, a popular messaging app known for its all-in-one functionality, have entered into a strategic partnership plan to expand Tether’s presence in the Asian market.
The alliance, announced on 7 May 2025, will enable LINE users to send and receive USDT within the app. USDT will now be available within Line’s messenger-based Mini DApp ecosystem and self-custodial wallet. This will allow users to engage with stablecoins through a frequently used interface.
To provide some context, LINE is widely popular in countries like Japan, Thailand, Taiwan, and Indonesia. Users extensively use it for messaging, making payments, hotel bookings, and restaurant reservations. It currently has about 196 million monthly users.
With this integration, users of the LINE app will be able to make in-app payments and engage in cross-border transfers seamlessly with USDT.
USD₮ is coming to Kaia — and with it, seamless digital dollar payments inside the LINE ecosystem.
Tether’s stablecoin will power Mini Dapps and more, unlocking a new era of digital dollar utility across Asia.
https://t.co/5qK2Y2yFyJ pic.twitter.com/7clHMlWNwg
— Tether (@Tether_to) May 7, 2025
Notably, LINE NEXT, the company’s Web3 arm, will deploy the USDT stablecoin using its native blockchain, Kaia.
Tether CEO Paolo Ardoino said, “Through LINE NEXT’s blockchain infrastructure, over 200 million LINE users will now have a straightforward way to engage with digital assets in everyday life.”
He added, “Tether’s expansion to Kaia underscores its commitment to fostering stablecoin adoption across Asia and beyond.”
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USDT-LINE Initial Feature Sets And Future Plans
Furthermore, Tether announced that the initial offerings would include peer-to-peer USDT transfers through LINE’s in-app wallet and mission-based USDT rewards, with added functionality across other app layers in the pipeline.
Sam Seo, Chair of the Kaia DLT Foundation, said that the collaboration intends to bring “the fastest, easiest, and most reliable” USDT experience to the users of LINE, DeFi apps, and centralised exchanges.
Asia, for quite some time, has internalised the concept of messaging apps bundled with financial services. Apps like WeChat in China, for example, have, for the longest time, offered shopping, chat, and payments under one roof. Now that Web3 companies are looking to get in on the action, LINE’s scale and its existing payment tools make it an ideal platform for stablecoin integration.
“LINE NEXT’s adoption of USDT will help establish a dollar-based gateway in Asia,” stated LINE NEXT CEO Youngsu Ko.
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Recent Tether Wins
Despite hurdles in the EU, Tether has been on a winning streak lately. On 23 April 2025, the company entered into a partnership with Japan’s SoftBank and Cantor Fitzgerald, a major Wall Street player, to invest 1.6 billion worth of its Bitcoins in the collaboration’s new crypto venture, Twenty One Capital. The combined vehicle is valued at $3.6 billion, with Tether and Bitfinex (a crypto exchange) holding majority ownership.
Furthermore, with Twenty One Capital launching with 42,000 bitcoins, it will be the world’s third-largest bitcoin treasury. For Tether, it means a strengthening of its market position, legitimacy in being tied to major financial institutions, and stability in diversification as it diversifies its assets beyond just stablecoins.
So it begins…@Tether_to + @SoftBank + @bitfinex + @Official_Cantor + @jackmallers announced Twenty One, a Bitcoin-native Company, expected to launch with over 42,000 Bitcoin and a mission to maximize Bitcoin Ownership Per Share.
At Tether and Bitfinex, we have always… pic.twitter.com/Da8nD85mVE
— Paolo Ardoino (@paoloardoino) April 24, 2025
Additionally, the stablecoin issuer recently launched an open-source AI platform to enhance and support crypto-related applications, including payment systems.
Also, to strengthen regulatory transparency, Tether has partnered with Chainalysis. This will help Tether monitor secondary market activities and ensure compliance across its tokenisation platform, Hadron.
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Key Takeaways
- Tether will launch USDT payment solutions through LINE’s all-in-one social messaging app
- Initial offering will focus on peer-to-peer USDT transfers and mission based rewards
- LINE NEXT, LINE’s Web3 arm, will deploy the USDT stablecoin using its native blockchain, Kaia.
The post Tether Pushes For USDT Adoption In Asia Through Messaging App LINE appeared first on 99Bitcoins.
