In-Solutions Global (ISG), a fintech firm backed by JP Morgan, has reinforced its commitment to enabling localised, secure, and cost-effective payment solutions for banks and consumers in the Middle East and North Africa region by launching Jaywan Cards, following a partnership with Bank of Baroda (UAE).
Announced at Seamless Middle East 2025 Expo, the introduction of Jaywan Cards will significantly enhance merchant acceptance by offering lower costs and fees, improved transaction controls, and a fully digitised environment for payments and reporting.
Jaywan Cards offer lower transaction costs and reduce reliance on foreign card networks by enabling optimised domestic payment processing. They also promote stronger financial inclusion by encouraging the shift from cash to digital payments. Additionally, the cards ensure enhanced security and full regulatory compliance under the framework set by the Central Bank of the UAE.
The Jaywan Scheme operates under defined scheme guidelines, ensuring transactions comply with the highest security and regulatory standards. The Jaywan Card seeks to simplify financial transactions using the UAE’s own card network. As the card service provider, ISG will ensure high acceptance rates across various merchant categories in the UAE, including retail, hospitality, and e-commerce.
Praveen Balusu, SVP – product and delivery at ISG, added: “ISG is proud to be at the forefront of fintech innovation in the UAE. By enabling end-to-end Jaywan card issuance, we are helping regional banks and financial institutions adopt a fully localised payment system that is both efficient and scalable. In future, Jaywan’s interoperability with RuPay also provides a seamless cross-border experience, making it a game-changer for businesses and consumers alike.”
Philip Glickman, managing director, international at ISG, stated: “This partnership reflects ISG’s dedication to shaping the future of payments in the UAE. By delivering end-to-end Jaywan card personalisation and related operations, we are not only enhancing operational efficiency for our partners but also contributing to a more self-reliant and secure payments ecosystem. Jaywan’s localisation, affordability make it a game-changer for the region’s financial landscape.”
