Digital wallet, Curve has announced that it will be launching Curve Pay on iOS as an alternative digital wallet to Apple Pay for iPhone users.
Until July 2024, iPhone users were locked into using the digital wallet provided by Apple but following intervention from the European Commission, the tech giant released its NFC technology to the world and now Curve has launched its offering on the market.
With over six million customers and existing partnerships with major brands including Samsung and PayPal, Curve is now bringing its expertise to iPhone, offering consumers choices at the pay point and after the fact. Curve customers can retroactively change the card they used, split payments, earn cashback, track spending in real-time and even pay from accounts like PayPal — all through a single app.
The launch comes following a sharp increase in the use of mobile contactless payments in Europe. In fact, last year, digital payment adoption exceeded 60 per cent for online transactions and 25 per cent for payments in-store.
“The payments ecosystem has for far too long been a one-player game. Now with Apple’s hands forced to open to competition, Curve Pay ushers in a new era of choice for iOS consumers,” said Shachar Bialick, CEO and founder of Curve.
“Curve Pay empowers users to see and spend their money differently and opens a gateway to more intelligent spending. We are the first in the European Economic Area to give iOS users a choice which previously did not exist. With Curve Pay also recently going live on Android, we are bringing universal access to all Curve users, regardless of device — so everyone can now manage their money, on any phone, with all the unique Curve benefits that come with it.”
