The Singapore Tourism Board (STB) has partnered with Wise, a global online money transfer service, to encourage more Malaysians to visit Singapore and help them better manage their money while travelling.
The partnership aims to boost tourism spending by combining STB’s destination marketing with Wise’s cross-border payment services.
Malaysia remains a key market for Singapore, with 1.19 million Malaysians visiting in 2024—a 9% increase from the year before.
Tourism Malaysia ranked Singapore as the third most visited destination by Malaysians in 2023, after Thailand and Indonesia, and among the top five planned destinations in 2024.
As part of the campaign, a dedicated landing page invites new users to sign up for a complimentary Wise card and explore highlights such as Minion Land at Universal Studios Singapore, Rainforest Wild ASIA at Mandai Wildlife Reserve, and New Bahru, a lifestyle and retail hub.
Users who spend with their Wise card in Singapore between 26 May and 6 July 2025 will stand a chance to win one of 30 return economy flights, each capped at S$350.
The partnership also addresses common money management issues faced by travellers.
A survey by Wise found that 96% of Malaysian respondents still use money changers abroad, while 65% rely on local bank cards despite knowing about fees and marked-up exchange rates of up to 3%.
Wise offers an alternative with transparent currency conversion at mid-market rates, support for over 40 currencies, and use in more than 160 countries.
The card supports contactless payments via Apple Pay and Google Pay, includes two fee-free ATM withdrawals (up to RM1,000) per month, and offers both physical and virtual cards.
Users can manage up to three virtual cards at once, each with unique details that can be frozen after every purchase for added control.
Shrawan (SK) Saraogi, Singapore CEO and APAC Head of Expansion at Wise, said,
“This partnership with the Singapore Tourism Board demonstrates our shared vision of helping tourists discover Singapore’s rich heritage and world-class attractions, while enhancing the travel experience for Malaysian visitors.
It also underscores Wise’s commitment to the region’s vibrant travel and tourism ecosystem, and our mission to deliver the fast, low-cost and transparent services that our customers need.”
Terrence Voon, Executive Director, Southeast Asia, Singapore Tourism Board said,
“Singapore offers an ever-evolving lineup of lifestyle offerings, leisure events and experiences at the doorstep of Malaysian travellers.
That is why we have partnered WISE to help them see more, do more and get the most out of every moment in our city. Through this partnership, both seasoned visitors and those who are new to Singapore can look forward to greater value and convenience.”
