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    Home»Fintech»Virgin Media O2 Partners With Money Wellness to Enhance Financial Support for Struggling Customers
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    Virgin Media O2 Partners With Money Wellness to Enhance Financial Support for Struggling Customers

    FintechFetchBy FintechFetchMay 30, 2025No Comments3 Mins Read
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    Telecom giant Virgin Media O2 is teaming up with debt advice experts, Money Wellness, to improve the support available to customers experiencing financial difficulties.

    Through the collaboration, Virgin Media O2 hopes its agents will be able to better support any customers showing early signs of financial distress. For example, it could support customers through a Money MOT, which they can access either by being transferred directly to a Money Wellness expert, arranging an appointment at a more convenient time, or by receiving a secure link to begin a support journey online.

    Through Money Wellness, customers can benefit from tailored advice and support that extends beyond their mobile or broadband contract – for example, a comprehensive financial health check, support with maximising their income, or budgeting.

    Money Wellness offers a range of free debt solutions over the phone or online and, crucially, works to make this advice as accessible as possible. For example, like Virgin Media O2, it offers a relay service that allows hearing and speech-impaired people to communicate over the phone, and can send documents to vision-impaired customers in braille or large print. Meanwhile, its translation service covers 240 different languages, ensuring it can help customers whose first language is not English.

    “By working directly with their customer agents, we can make sure people get the right help at the right time – whether that’s with budgeting, boosting income, or dealing with debts. We know that reaching out early can make a huge difference – and this partnership helps make that first step easier,” said Sebrina McCullough, director of external relations at Money Wellness.

    Offering comprehensive support

    The partnership will see O2 customers the first to benefit, with the new service first rolled out to the team that handles the most complex payment management-related issues. Money Wellness will send advisors to spend the day with the O2 team on the first day, and the two companies will continue to work closely together ahead of a wider rollout, including for Virgin Media customers, over the weeks that follow.

    Alan Stott, director of customer contact at Virgin Media O2, also commented: “We know that many families have been struggling with the rising cost of living over recent years, and our agents can sometimes find themselves speaking with customers struggling to pay their bills.

    “We’re committed to helping and supporting all of our customers, including reviewing payment options and signposting customers to debt charities, but we know this still places the onus on the customer to seek help. Now, through this new partnership, our agents can better identify and support customers, including by offering a warm transfer direct to a Money Wellness advisor who can provide more comprehensive support that goes beyond just their mobile or broadband bill.”

    This new partnership will build on Virgin Media O2’s existing commitment to support customers who need it most. This includes offering a range of low-cost social tariffs across mobile and broadband, providing free connectivity through the National Databank, supporting customers to set up flexible payment plans where appropriate, signposting customers to charities who may be able to help, zero-rating a number of debt charities and ensuring vulnerable customers are exempt from any price changes.



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