TBC Georgia, a financial services provider and part of the London-listed TBC Bank Group, is enriching its retail banking offering and building on the success of its current flagship debit product, TBC Card, by launching a new co-branded premium debit card in partnership with Turkish Airlines and Visa.
This new product represents the first co-branded card TBC Georgia has launched in partnership with an international airline carrier. It will be made available exclusively to customers of TBC Concept 360 and TBC Wealth Management, the bank’s premium and private banking services.
TBC’s Turkish Airlines Visa card enables customers to accrue miles at every stage of their international journey. This includes booking flights and accommodation, using transportation and making restaurant purchases, as well as taking domestic flights and booking hotels in Georgia.
In addition to earning miles, cardholders will also enjoy exclusive perks, such as 10 access passes for airport lounges and fast-track security lanes for themselves and up to three travel companions, savings on taxi rides to and from Tbilisi International Airport, as well as discounted international internet roaming and more.
With TBC Georgia’s flagship product being issued to over 260,000 customers as of Q1’25, up three times year-on-year, Vakhtang Butskhrikidze, CEO of TBC Bank Group, commented on how the new product will compliment its existing one and improve the TBC Georgia offering: “This first-of-its-kind partnership with Turkish Airlines and Visa underscores our commitment to redefining the banking experience for our customers in Georgia.
“By bringing together the strengths of three trusted brands, we are proud to offer this exclusive product designed to make travel simpler, more rewarding, and more convenient for our premium banking customers. As one of the country’s market leading banks, we remain focused on raising the bar in customer experience, expanding our product offering to deliver exceptional value and service to our customers.”
Facilitating collaboration
A Memorandum of Understanding between TBC Georgia, Turkish Airlines and Visa, enabling the new premium debit card, was signed on the 12 June in Istanbul. Miles earned with the card can be redeemed via the Turkish Airlines app or website to book flights, purchase extra baggage, upgrade cabin class, seat selection or shop at the Turkish Airlines online store.
Arif Ali Gezmisoglu, SVP of marketing for Turkish Airlines, added: “We are pleased to launch this co-branded card in partnership with TBC and Visa, offering Georgian customers new ways to benefit from their daily spending. This collaboration reflects our focus on enhancing the travel experience beyond the flight itself and creating additional value for our passengers.”
Diana Kiguradze, regional manager for the Caucasus and Moldova at Visa, said: “I am thrilled to announce the launch of Georgia’s first airline co-branded card, designed exclusively for the discerning traveller. Our customers can now look forward to a more convenient, enjoyable, and memorable international journey, enriched by comprehensive travel benefits and rewarding everyday spending.
“This collaboration underscores our commitment to providing exceptional value to those with a passion for travel.”
