Global digital bank and flexible payments provider Klarna has revealed plans to offer customers an unlimited phone plan within its app, a move which would see it step into the mobile market for the first time.
Klarna says it plans to launch its new unlimited mobile plan in the US in the coming weeks, with an ambition to launch it in further markets, including the UK and Germany, soon after.
The mobile plans are powered by Gigs, an operating system for mobile services, and launches with one simple plan, including uncapped, unlimited 5G data, talk, and text for $40/month, with coverage on the AT&T network.
“Klarna has saved consumers time and money, and reduced financial worry for over 20 years,” explained Sebastian Siemiatkowski, CEO and co-founder of Klarna. “With mobile plans, we’re taking that one step further, as we continue to build our neobank offering. Consumers already know and love Klarna’s super smooth services, and now, with one tap in the Klarna app, they’ll be up and running with their new phone plan.”
According to recent Klarna research, half of Americans believe switching phone plans is too difficult. To combat these challenges and ease these challenges, Klarna is enabling customers to transfer their existing number (or get a new one), and activate their phone plan in just a few taps within the Klarna app.
With over 25 million active US users, Klarna believes it is uniquely positioned to shake up the telecom industry by offering plans with no hidden fees, flexible contracts, and a smooth set-up experience. It says this experience will not require phone calls, paperwork, or store visits.
A new era for connectivity?
With nationwide coverage, competitive pricing, no data throttling, and instant activation, Klarna says it can offer consumers exactly what they expect from their mobile carrier.
“Klarna’s push into the mobile space marks the beginning of a new era for connectivity. Now, consumers can expect a seamlessly integrated mobile experience that bundles premium connectivity with financial tools, all through the apps they already know and love,” said Hermann Frank, CEO and co-founder of Gigs. “Klarna’s unlimited phone plan represents a radically better experience for US consumers, and we’re proud to power it with Gigs’ operating system for mobile services.”
Aside from a quick setup process with no activation or cancellation fees, the new phone plan also enables customers to keep their current number or get a new one with instant eSIM activation.
Premium and international plans will roll out later this year, alongside services in the UK and Germany, and other markets.
