When deciding where to shop, consumers are no longer solely looking at price, according to new research from the Mexican buy now pay later (BNPL) and online consumer credit platform, Kueski. How they pay and under what terms they do so have now become ways for companies to gain a competitive edge.
Between 26 May and 3 June, Kueski examined how 5,200 of its Kueski Pay users are choosing where to shop and how they pay. It found that digital consumers in Mexico are taking more time viewing their options, with 80 per cent saying they compared prices online, and an overwhelming majority (90 per cent) are choosing to make their purchases online.
The results revealed that planning and digital commerce have now become the norm. In fact, of its respondents, Kueski found that 70 per cent chose to use Kueski Pay due to the ability to make biweekly payment instalments. Furthermore, 85 per cent said they would not have completed their purchase without that option.
Choosing a digital payment method
When asked about trust and security, 87 per cent said they felt safer using Kueski Pay over other digital payment options. This reinforces the rising preference for frictionless, transparent, and easy-to-understand alternatives to traditional credit products.
The study also highlights a shift in what people are buying. The most purchased categories were electronics and tech (27 per cent), fashion and accessories (23 per cent), and personal care (18 per cent) — pointing to more value-driven, long-term investments by users.
These shifts align with a broader regional trend: millions of people are moving away from traditional banking systems in favor of clearer, more accessible and tech-driven financial tools. For many, Kueski Pay represents their first structured, trustworthy access to credit. Financial inclusion is no longer a promise — it’s happening at the point of purchase.
“Today’s consumers are not just asking what they want to buy, but how they can do it more intelligently, accessibly, and in alignment with their personal finances,” said Samantha García, VP of marketing at Kueski. “At Kueski, we’re building real solutions for this new way of making financial decisions.”
