2021 was a monumental year for the West London football club Brentford FC as it made its first appearance in the Premier League in the club’s history. Success was also seen off the pitch as 2021 also marked the club’s initial partnership with PensionBee, the online pension provider.
After four years of success sponsoring the men’s team, Brentford and PensionBee have announced a partnership extension for another year. As part of the extension, PensionBee will also become the sleeve sponsor for matchday kits worn by Brentford’s women’s and academy teams for the 2025/26 season.
PensionBee will retain rights to in-stadium advertising and content creation with Brentford’s men’s and women’s teams. The partnership will continue to create unique opportunities for fans, building on the success of PensionBee’s matchday activations at the Gtech Community Stadium and rewards such as training ground tours at the Robert Rowan Performance Centre.
Jasper Martens, group CMO at PensionBee, said: “Since the start of our partnership in 2021, both PensionBee and Brentford have gone from strength to strength. We’re therefore thrilled to continue our support of the club’s men’s, women’s and academy teams, and are particularly proud to be sponsoring the sleeves of the women’s and academy kits in the season ahead.
“Brentford’s commitment to inclusivity and community echoes our own values, and we look forward to building on our shared ambitions to drive positive change on and off the pitch.”
Fran Jones, Brentford commercial director, added: “PensionBee have been a fantastic partner for us throughout our time in the Premier League. I’m delighted we can now also extend our partnership into the 2025/26 season and that this extension sees them continue to play an active role in supporting our women’s teams.
“PensionBee are a business and a brand that continues to innovate and grow and we look forward to supporting them further during the coming season.”
