Embedded banking platform, Treasury Prime has become the latest member of the American Fintech Council (AFC), the premier industry association representing responsible fintech companies and innovative banks.
Treasury Prime safely connects banks with enterprise partners to deliver responsible, integrated financial products that meet evolving regulatory standards. As an AFC member, Treasury Prime joins a network of industry leaders working to advance responsible innovation in financial services.
“Treasury Prime has demonstrated that embedded finance can be delivered in a way that supports both operational efficiency and consumer protection,” said Phil Goldfeder, CEO of the American Fintech Council. “Their platform helps financial institutions reach new markets while enabling technology companies to scale with confidence. By empowering banks to expand their reach and helping fintech companies to innovate, Treasury Prime is playing a vital role in building a more forward-thinking financial system.”
Treasury Prime offers a modern Bank OS that connects banks with fintech companies, enabling them to build, launch, and scale integrated financial services through API-driven infrastructure. Through its platform, companies can embed banking capabilities—including account onboarding, payment processing, card issuing, and compliance management—directly into their own applications.
By connecting seamlessly with core banking systems, Treasury Prime helps partners streamline operations, improve user experiences, and bring financial services to market more efficiently.
“Embedded banking isn’t a trend—it’s the infrastructure shift that will define the next era of financial services,” said Chris Dean, CEO and Co-founder of Treasury Prime. “We’re focused on helping banks and fintechs partner more efficiently to deliver smarter, safer, and more scalable financial products. Joining the American Fintech Council underscores our belief that innovation and compliance go hand in hand, and that meaningful collaboration is how we move the industry forward.”
A standards-based organisation, AFC is the premier trade association representing the largest financial technology (Fintech) companies and innovative banks offering embedded finance solutions. AFC’s mission is to promote a transparent, inclusive, and customer-centric financial system by supporting responsible innovation in financial services and encouraging sound public policy. AFC members foster competition in consumer finance and pioneer products to better serve underserved consumer segments and geographies.
