Shory, a UAE-based digital insurance platform, is teaming up with Wio Bank to make obtaining car insurance more accessible by embedding the offering within the Wio Personal app.
By collaborating with Shory, Wio Bank can enable users to purchase car insurance in a few clicks, while offering customers the option to split insurance payments into monthly instalments ranging from three to 48 months.
Prateek Vahie, chief commercial officer at Wio Bank, discussed the partnership: “We’re reimagining how people engage with their finances, and that means making protection as accessible and effortless as banking itself. Our partnership with Shory brings essential insurance solutions directly into the Wio Personal app, empowering customers to protect what matters most with just a few taps. It’s a key step forward in our mission to simplify financial life, bringing insurance into everyday banking.”
By embedding insurance into its app, Wio says it aims to eliminate financial barriers and provide payment convenience to its users.
“This partnership with Wio represents a shared vision of making everyday financial decisions simpler and smarter,” Shory CEO, Aoun Al Smadi, also explained. “At Shory, we’ve always believed that insurance should be intuitive and effortless. By embedding our services within Wio’s digital ecosystem, we’re making car insurance more accessible than ever, right at the point of need.”
With both companies committed to driving digital innovation and customer-centric experiences, Shory and Wio both say they plan to to redefine how car insurance is perceived, purchased and financed in the UAE; with this partnership marking a significant progess in the evolution of local embedded financial services.
