Reward, a global customer engagement and commerce media company, has renewed its strategic partnership with NatWest Group, the British banking and insurance company, pledging to continue delivering personalised, value-driven customer experiences.
Through the continuation of a decade-long collaboration with NatWest Group, Reward plans to deliver an innovation roadmap focused on AI-powered hyper-personalisation and highly targeted experiences, enabled by Reward’s proprietary customer engagement platform.
Since the partnership began, Reward has powered MyRewards, NatWest’s flagship loyalty programme, providing millions of customers across debit and credit portfolios with meaningful, tailored rewards.
As customer expectations for personalisation continue to rise, the renewed agreement reflects both organisations’ commitment to delivering relevance at scale through smarter, insights-led customer engagement.
Lewis Broadie, head of current accounts, everyday banking at NatWest Group, shared his thoughts on the partnership, saying: “Delivering personalised, meaningful value to our customers is central to our strategy, and our partnership with Reward enables us to do that at scale. As customer expectations continue to evolve, we’re excited to build on this relationship to drive even greater innovation, insight, and engagement for our customer base.”
This milestone comes at a time of strong momentum for Reward, following a series of innovations within its Activation product suite, including AI-driven hyper-personalisation, advanced targeting, and multi-channel marketing services. It also coincides with Reward surpassing its goal of delivering $2 billion in cashback to customers by 2025.
“Our partnership with NatWest Group is one of the most enduring and successful in the sector,” said James House, chief commercial officer at Reward. “Together, we’ve evolved the MyRewards programme, setting the standard for data-driven customer engagement, while advancing our mission to deliver billions in rewards to customers. This next chapter is about delivering our exciting innovation agenda – through deeper personalisation, AI-powered Activation, and creating value at every touchpoint.”
