TrustPay, known for its acquiring and online payment
services across Europe, has officially rebranded as finby and at the same time
secured a new financial license in Malta.
According to the company, the twin announcements mark
a significant moment for the Slovak company as it looks to broaden its role in
the fast-evolving payments industry.
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New Brand and Broader Reach
The rebrand signals more than a cosmetic change. finby
describes the new identity as a reflection of “clarity, adaptability and
ambition,” capturing what it sees as the next stage of its growth.
The Maltese license further strengthens its regulatory
base, enabling the company to expand services and increase its footprint in
European markets.
Commenting about the move, David Rintel, the CEO of
finby, said: “Rebranding to finby marks an evolution for our company. Our new
identity reflects the clarity, adaptability, and ambition that define the next
phase of our growth. Securing a Maltese license further strengthens our
foundations and extends our ability to serve clients across Europe.”
Aiming for Faster Payments
While the company has changed its name, its goals
remain consistent. finby plans to provide what it calls faster and smarter
solutions tailored to the needs of international merchants and e-commerce
businesses. Rintel emphasized that although the brand is new, the firm’s
long-standing dedication to strong partnerships and reliable service has not
changed.
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Founded in 2009, TrustPay – now finby – has built a client
base among online businesses managing cross-border transactions. It offers
acquiring services and local payment options tailored to the requirements of
each European market.
The addition of the Maltese license expands its
regulatory reach and positions it for further growth in a sector where speed
and compliance are increasingly critical.
EU Oversight Reshapes Malta
Malta has become a hub for crypto and payments firms
in recent years, but regulators are steadily tightening oversight. This year, the
Malta Financial Services Authority (MFSA) ordered all locally licensed crypto-asset service providers (CASPs) to set up dedicated websites for clients in the EU and EEA.
The move followed the regulator’s sweeping review into how Maltese-licensed firms are applying the EU’s new Markets in
Crypto-Assets Regulation (MiCA). The MFSA found that several companies,
particularly those operating as part of global groups, run websites with layered
navigation structures and mixed content targeting different jurisdictions.
Under the new directive, firms must channel EU/EEA
clients to websites containing jurisdiction-specific information and make
transparent disclosures where offerings are restricted or unavailable.
This article was written by Jared Kirui at www.financemagnates.com.
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