Unifonic, a customer engagement platform and Software-as-a-Service (SaaS) provider based in the Middle East, obtained the ISO 42001 certification, an international standard for the integration of Artificial Intelligence Management Systems (AIMS). The company stated the certification demonstrates its enhanced AI risk management capabilities and regulatory readiness, in line with its vision to drive sustainable and compliant AI innovation.
The achievement positions Unifonic as one of the first companies in the Kingdom of Saudi Arabia (KSA) and the wider MENA region to earn this certification.
Addressing the need for robust AI governance
The move comes as the global AI market experiences exponential growth, alongside rising concerns about risk and compliance. The company cited research indicating that 65 per cent of organisations fail to ensure AI regulatory compliance, while nearly 73 per cent of leaders worry about AI risks.
The ISO 42001 certification, introduced in December 2023, requires the integration of AI Management Systems across an enterprise and is particularly relevant for sectors like finance and healthcare where AI is used extensively. It is designed to promote the implementation of AI solutions that prioritise ethics and transparency.
Ahmed Hamdan, chief executive officer and co-founder of Unifonic, commented: “We are honoured to receive this global certification, which highlights Unifonic’s relentless pursuit of excellence and commitment to responsible AI practices. This remarkable achievement has paved the way for enhanced transparency, data privacy, accountability and fairness. It further marks a key milestone in our long-standing efforts to drive sustainable AI innovation, while enhancing stakeholder trust and ensuring regulatory readiness.”
A strategic approach to certification
Unifonic stated the certification was achieved through a carefully designed strategy that involved evaluating its existing AI practices against ISO 42001 requirements, engaging with accredited bodies for guidance, and enhancing its internal resources. The process also included comprehensive staff training, the documentation of its AI governance framework, and the implementation of technical safeguards before undergoing a formal assessment.
The company said the certification highlights its commitment to building trust and transparency, positioning it as a pioneer in responsible AI governance in the region. This includes ensuring clear AI system documentation, the protection of sensitive information throughout the AI lifecycle, and the seamless delegation of AI governance responsibilities. The initiative also aligns with the Kingdom of Saudi Arabia’s commitment to investing in AI and empowering institutions to adopt advanced AI systems.
