Robinhood has added support for Binance’s native
token, BNB, giving its 27 million funded customers access to the fourth-largest
cryptocurrency by market capitalization. The listing follows a sharp rally that
pushed BNB’s market value to nearly $150 billion.
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BNB’s Meteoric Rise and Market Momentum
According to data from CoinMarketCap, BNB now trades
near $1,071, securing its position as the world’s fourth-largest cryptocurrency
by market capitalization. Coinbase also recently added BNB to its listing
roadmap, signaling growing recognition of Binance’s ecosystem within U.S.
markets.
Robinhood’s inclusion of BNB extends its crypto lineup
to more than 40 tokens, reflecting its broader strategy to strengthen digital
asset offerings. The company processed about $8.6 billion in crypto trading
volume in August, underscoring how the segment continues to anchor its revenue
growth.
Beyond traditional trading, Robinhood is exploring new
frontiers such as tokenization and prediction markets. The addition of BNB by
both Robinhood and Coinbase highlights a subtle but notable shift in the stance
of U.S. exchanges toward Binance-affiliated tokens.
U.S. Market’s Gradual Embrace of Binance Assets
Once viewed cautiously due to regulatory uncertainty,
BNB’s growing acceptance may signal a turning point for how American platforms
approach assets connected to the world’s largest crypto ecosystem.
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As the rally cools slightly from its recent peak,
market observers will be watching whether Robinhood’s move helps sustain
investor interest or if “BNB SZN” has already reached its climax.
Meanwhile, reports emerged that Robinhood Markets was in talks with regulators in the United Kingdom and the European Union as it
considers expanding its prediction markets business beyond the United States.
Robinhood Prediction Markets just crossed 4 billion event contracts traded all-time, with over 2 billion in Q3 alone. And we’re just getting started. pic.twitter.com/13LxjqWaNt
— Vlad Tenev (@vladtenev) September 29, 2025
The discussions are reportedly focused on how event-based
trading products could be structured in these regions, where regulatory
frameworks differ significantly. In the US, prediction contracts are treated as
futures products regulated by the Commodity Futures Trading Commission, while
in some other jurisdictions, they are classified as gambling.
The company said demand for prediction markets is growing
rapidly, particularly in Europe and the UK, where Robinhood entered both markets in late 2023 and already operates its equities and cryptocurrency platforms. The firm sees these regions as key growth areas for its event trading
products as retail interest in alternative investment tools continues to rise.
Robinhood also recently announced that it had surpassed four billion event contracts traded globally since launching the product earlier
this year.
This article was written by Jared Kirui at www.financemagnates.com.
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