2C2P, the Southeast Asia arm of Antom, has announced a new business strategy and refreshed branding to mark its next phase of regional growth.
The company will invest US$60 million over the next three years in technology, infrastructure, and innovation, aligning with parent company Antom’s goal of supporting businesses of all sizes with secure and efficient financial solutions.
2C2P said the rebrand introduces a new logo, colour palette, and updated vision and mission statements reflecting its aim to be a trusted fintech partner for inclusive and sustainable growth.
The new direction will be led by CEO-elect Worachat Luxkanalode, whose appointment is pending regulatory approval.
His focus will be on strengthening enterprise solutions, accelerating regional expansion, and developing products for small and medium enterprises.
Worachat Luxkanalode, Chief Executive Officer-elect of 2C2P, said,
“With this unveiling, we are committed to becoming the trusted and innovative fintech partner of choice in Southeast Asia.
We have evolved from serving primarily large enterprises to empowering businesses of all sizes, and from focusing on digital and online payments to delivering true omnichannel capabilities that connect online, mobile, and offline transactions.”
Gary Liu, General Manager of Antom, Ant International, said,
“2C2P’s evolution marks a new step in Antom’s commitment to supporting businesses of all sizes worldwide. As Antom’s major brand in Southeast Asia, the 2C2P team is well positioned to offer merchants tailored products that best meet their needs.
We are also enhancing 2C2P’s platform to better leverage Antom and Ant International’s technology and innovation capabilities, creating greater value for businesses in the region. At the same time, we will continue to strengthen and nurture local brands and invest in local talent.”
Recently licensed as a Major Payment Institution in Singapore, 2C2P provides payments coverage for merchants across the region.
Featured image: Edited by Fintech News Singapore, based on image by vart_dant via Freepik
