e& UAE, e&’s telecommunications arm, has completed the first phase of AI integration into its private cloud for operations – an initiative aiming to enhance its operational efficiency by migrating workloads to the cloud.
Powered by Advanced Matrix Extensions (AMX) technology from Intel, alongside networking and data centre solutions from Cisco, the AI-powered initiative aims to leverage AI and develop AI use cases across e& UAE business operations.
The move aims to develop AI models for analysing large datasets on e&’s network, optimising operations by migrating AI workloads to the cloud, and creating customer support AI use cases. In addition, this deployment will help improve business performance within e&’s internal operations in the UAE, enhancing its customer experience.
“By embedding AI into our private cloud infrastructure, we are transforming how we operate and deliver value at e& UAE,” explained Marwan Bin Shakar, acting CTO at e& UAE. “This reflects our commitment to leveraging AI to go beyond enhancing operational efficiency. Collaborating with Intel and Cisco has allowed us to build a future-proof, scalable and reliable cloud environment that supports our vision of becoming a truly AI-enabled organisation. Together, we are laying the groundwork for a digital ecosystem that drives long-term value, adaptability and sustainable innovation across our operations.”
Intel’s AMX is a built-in accelerator, integrated with Intel Xeon scalable processors. Engineered to handle AI workloads, these processors provide a scalable foundation for deploying AI at scale. AMX aims to enhance the performance and efficiency of e& UAE’s computational workloads by optimising AI and machine learning processes, accelerating data analytics, and reducing resource consumption. This integration contributes to the development of scalable, cost-effective, and energy-efficient operations, allowing e& UAE to effectively run AI workloads.
Maximising efficiency and sustainability
Taha Khalifa, Middle East and Africa general manager at Intel, also said: “Intel and e& have a long history of working on innovative technologies. The new private cloud phase is enabled with the AMX capabilities from Intel, which allow the IT workloads to use AI accelerators for each and every application. This technology is not only a game changer in the IT environment but also is an AI enabler with sustainability in mind to minimise the power consumption thus maximising sustainability and power efficiency.”
Cisco is also playing an important role in equipping e& UAE with the infrastructure required to support its private AI cloud deployment. By supplying a robust on-premises setup, it aims to provide seamless connectivity, reliability, sovereignty and security, with the intent to serve as a foundation for a future-ready AI-powered cloud.
“Cisco’s advanced networking and data centre solutions help provide e& UAE with a secure and scalable infrastructure that is designed to support modern AI workloads,” Zayan Sadek, managing director, service provider – MEA at Cisco, also adds. “The ultimate goal is to help e& UAE enhance operational efficiency, adapt to evolving market conditions, and foster innovation in the telecom industry.”
This deployment aligns with e&’s broader AI strategy, which focuses on leveraging AI and data analytics to drive operational excellence and advance sustainability initiatives.
