Romania-based Pluridio, the capital markets sales and trading software solution provider, has established a new subsidiary, Pluridio UK Ltd, headquartered in London.
By establishing a presence in London, which remains a global financial hub, Pluridio hopes the subsidiary will serve as its central sales headquarters and will reinforce its commitment to delivering fintech solutions to sell-side banks and financial institutions across Europe, Africa and the Middle East.
By consolidating its sales operations in London, Pluridio aligns with a proven model adopted by other global financial technology vendors, leveraging the city’s global talent pool and strong ecosystem of financial institutions, regulatory bodies, and technology partners. A dedicated sales team based in Pluridio UK Ltd. will enhance market penetration, accelerate client engagement, and strengthen partnerships with financial institutions seeking advanced automation solutions tailored to sell-side Capital Markets operations.
“The launch of Pluridio UK Ltd represents an important milestone in our mission to bring Pluridio’s sales and trading technology to a global audience,” said Marius Ionescu, CEO of Pluridio. “London provides the natural gateway for expanding our footprint across Europe, Africa, and the Middle East. With a specialised sales team in place, we are well-positioned to drive innovation and support financial institutions in their digital transformation journeys.”
Europe hosts some 1,393 commercial banks and 1,012 branches of foreign banks, while Africa is home to 852 commercial banks — a dynamic market for Pluridio’s suite of sales desk, compliance, and trading automation solutions. The Middle East, with its growing financial sector and demand for digital transformation, represents another strategic focus for the newly established subsidiary.
Lukash Beeharry, group head of sales and relationship management at Pluridio, also emphasised the importance of this expansion: “Our presence in London allows us to build stronger relationships with banks and financial institutions across key global markets. We are here to provide tailored solutions that enhance sell-side workflow and improve overall efficiency.”
