London has emerged as the largest customer base for customers using the Send App platform by Flutterwave, the African paytech. The findings were revealed in Flutterwave’s latest ‘Send App 2024 Remittance Industry Report’ which delved into the topic of cross-border remittances and how loved ones are being connected and supported across the globe.
The Flutterwave report highlights the evolving trends in digital money movement and the latest Send App milestones— solidifying the company’s role in enabling cross-border payments in Africa and beyond. It notes how customer-focused innovations are transforming global money transfers and making the money-moving process faster, more secure, and more convenient than ever before. It also highlights the growing importance of remittances in recipients’ daily lives.
Global presence
There is a huge African diaspora population in London, and as such many Send App consumers are sending remittances from here. Nigeria leads as a top remittance receiver, followed by Kenya and Cameroon, highlighting the growing demand for reliable cross-border money transfer solutions across various corridors on the continent.
Flutterwave’s influence does not stop in Europe though. In 2024, Send App successfully expanded services to 49 US states. This marks a significant expansion on the company’s journey to be available wherever its customers, Africans in the diaspora, are based.
Remittances act as a lifeline
The report found that 83.2 per cent of respondents were between 18 to 34 years old, with a significant portion having family members living abroad across continents like:
- Europe (33.6 per cent)
- North America (25.4 per cent)
- Asia (13.4 per cent)
Notably, about 30 per cent of respondents have friends and loved ones living on the continent but outside their home country–signifying an incredible potential for intra-Africa remittances.
While almost 50 per cent of remittances received went toward basic needs like food, rent, and utilities, the remaining funds received were used for education, business investments (10.8 per cent), and even cultural celebrations— reinforcing the emotional and economic value of remittances.
Interestingly, these funds are sent home every two weeks or at month’s end, suggesting that Africans at home do not hesitate to remind their loved ones abroad to send money back home during payday.
In 2024, 98 per cent of remittance transactions were completed in under five minutes and the platform also introduced new features like GBP payee confirmation, and enhanced fraud detection. This demonstrates that Send App prioritises speed, without sacrificing security and compliance.
