Australian
payments company Airwallex has signed a multi-year sponsorship deal with
Arsenal Football Club, expanding its sports marketing portfolio beyond its
existing partnership with McLaren’s Formula One team.
Airwallex Expands Sports
Portfolio with Arsenal Deal
The deal
makes Airwallex Arsenal’s Official Finance Software Partner and will see the
Melbourne-based company serve as presenting partner for the club’s upcoming
pre-season tour across eastern Asia.
Arsenal
announced the agreement would cover both its men’s and women’s teams, giving
Airwallex branding rights and content opportunities during Premier League and
Women’s Super League matches at Emirates Stadium.
“Partnering
with Arsenal is a proud moment for Airwallex,” said Jack Zhang, Airwallex’s Co-Founder and CEO. “Whether it’s helping the club save time and
money in their day-to-day financial operations, or creating a smoother payments
experience for supporters enjoying the football experience, we believe this
collaboration will create real value.”
Financial
terms weren’t disclosed, though the agreement comes just weeks after Airwallex
raised $300 million in Series F funding that valued the company at $6.2
billion. The fintech firm, which processes payments for businesses operating
across multiple countries, has been building its presence in elite sports since
partnering with McLaren Racing last year.
Growing Sports Investment
Airwallex
will handle payment processing for Arsenal’s Asian tour and work with the club
to upgrade its payment gateway systems. The company gains access to Arsenal’s
global fanbase, particularly in Asia where both organizations see growth
opportunities.
“We’re
delighted to welcome Airwallex to our Arsenal family, and to introduce them to
our Gooners around the world on our upcoming men’s tour to Asia,” said
Juliet Slot, Arsenal’s Chief Commercial Officer. “We look forward to
working together with them closely over the coming years to drive efficiencies
across our commercial operations, supporting our growth and fuelling the
investment that will bring us sustained success.”
Arsenal has
partnered with several well-known brands from the world of finance before, including
retail trading. Among them were Global Kapital Group and eToro.
Asian Market Focus
The timing
aligns with Arsenal’s scheduled pre-season tour across eastern Asia, where
Airwallex operates significant business. The payments company has been
expanding its customer base across Asia-Pacific, Europe, the Middle East,
Africa and the Americas.
For
Arsenal, the deal adds another major commercial partner as Premier League clubs
continue seeking revenue growth through global sponsorships. The club hasn’t
disclosed how much the Airwallex partnership contributes to its commercial
income, though such deals typically run into millions of dollars annually for
top-tier clubs.
This article was written by Damian Chmiel at www.financemagnates.com.
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