AllUnity, a European digital payments infrastructure provider, has launched a new fully-reserved euro-denominated stablecoin, dubbed ‘EURAU’.
EURAU has officially launched on the Ethereum blockchain, and AllUnity says it plans to expand to additional blockchain networks later this year. The stablecoin is compatible with a wide range of Ethereum-based wallets and protocols and can be used for 24/7 instant cross-border settlements.
The launch comes shortly after AllUnity secured an Electronic Money Institution (EMI) licence from the German Federal Financial Supervisory Authority (BaFin) on 1 July 2025.
AllUnity CEO, Alexander Höptner, says the launch signifies another step towards financial sovereignty across Europe. “As the first euro-denominated stablecoin issued under Germany’s regulatory framework and fully aligned with MiCAR, EURAU is designed to meet the highest standards of transparency, compliance, and trust, setting a new benchmark for digital money in Europe,” he added.
To ensure the new stablecoin maintains operational continuity, regulatory alignment, and has infrastructure that can handle 24/7 cross-border payments, AllUnity has joined forces with a consortium of European banks to serve as Reserve Banks for EURAU.
EURAU is also powered by several ecosystem partners, including Bullish Europe, a BaFin-regulated digital asset trading and custody service provider. Bullish becomes the first service to offer EURAU for trading, providing liquidity for the Euro stablecoin and ensuring global reach and credibility.
Marco Bodewein, CEO of Bullish Europe, explained the importance of the launch: “Increasing the availability of MiCA-compliant stablecoins is a key driver for institutional adoption and underscores Bullish’s commitment to providing regulated, institutional-grade access to the digital asset ecosystem.”
Driving institutional adoption
In a move to maximise trading opportunities, EURAU will debut with two strategic trading pairs, BTC/EURAU and USDC/EURAU. Flow Traders will serve as the designated market maker for EURAU, providing essential liquidity and supporting efficient market operations.
“This Euro-denominated stablecoin represents our strong commitment to setting new standards in enabling true innovation and in enhancing transparency and trust in financial markets,” explained Mike Kuehnel, CEO of Flow Traders.
Publicly available from 31 July 2025, EURAU plans to deliver institutional-grade transparency through proof-of-reserves and regulatory reporting under the multi-bank full reserve model.
European asset manager DWS Group will serve as an advisor to AllUnity on EURAU’s reserve portfolio. “This should bring an added layer of confidence and trust for all market participants, from institutions and corporates to individual retail users,” said DWS CEO Stefan Hoops. “We are excited to be first movers in this space, helping to bridge the gap between the traditional and digital finance ecosystems and enable more investors to tap into the potential of digital assets.”
