Backbase, a digital banking software provider, is ramping up its wealth management push with senior hires in the US, Asia and Europe to capture rising demand for digital transformation.
Joseph Sullivan has joined as Senior Director of Strategic Accounts in the US, bringing more than two decades of experience in wealth management, private banking, capital markets and fintech.
He previously held senior roles including Director of Capital Markets & Investor Solutions at BondLink, Director of Wealth Management & Private Banking at 42 North Private Bank, and Senior Director positions at FINTRX and Interactive Brokers. He began his career at J.P. Morgan Private Bank.

In Singapore, Kai Jebens has been named Regional Sales Director. He has held senior positions at Northern Trust, BNY Mellon, FIS, Intercontinental Exchange and Bloomberg.
Most recently, as Head of Client Development for Southeast Asia at Northern Trust, he led business development with sovereign wealth funds, pension funds and asset managers across the region.

Piotr Wybieralski has been appointed Senior Sales Director in Switzerland, based in Geneva.
He has over 20 years of experience with firms such as Swisscom, Avaloq, SIX Financial Information and Thomson Reuters, focusing on core banking transformations, regulatory projects and market data solutions.
His background spans both sales and technical implementation roles.
The appointments come as wealth management markets face increasing pressure to modernize.
The US remains the world’s largest, with assets under management projected to rise from US$92.5 trillion in 2025 to US$101.6 trillion by 2029.
Singapore is expected to expand from US$34.38 trillion in 2025 to US$50.80 trillion by 2030, driven by annual high-net-worth individual growth of 9% and 80% digital adoption.
Switzerland, the largest offshore wealth hub, is forecast to grow at a 3.6% compound annual rate through 2028.
Backbase said recent client implementations have already shown improvements in satisfaction, productivity and efficiency.
Its modular platform allows institutions to upgrade progressively without disrupting operations.
With global wealth surpassing US$305 trillion and a historic intergenerational transfer underway, the company said the new hires strengthen its ability to support rising digital adoption across the sector.
Featured image: Edited by Fintech News Singapore, based on image by mkmult via Freepik