The world of online payments can be a maze of different providers, regulations, and security concerns. For many businesses, this complexity creates friction that costs them customers and revenue.
Paytiko was founded to simplify this process, offering a single, powerful payment management platform. Co-founded by a team of payment industry experts, Paytiko provides a comprehensive solution for businesses of all sizes. The platform has evolved rapidly since its inception in 2020, recently expanding its global footprint to Dubai and Cyprus, and earning recognition as a leader in payment technology.
In this week’s Behind the Idea, we speak to Razi Salih, CEO of Paytiko, about the company’s journey, its innovative approach to payment orchestration, and what’s on the horizon for the company.
Tell us more about your company and its offering.
Paytiko is an all-in-one payment orchestration platform that connects online businesses to a network of over 450 global and local payment providers through a single API. Our core mission is to modernize financial operations for businesses by creating a centralized, streamlined, and easy-to-use system that eliminates payment barriers. We empower merchants with the tools to manage every stage of a transaction’s lifecycle, from payment approval to settlement reporting.
What problem was your company set up to solve?
The primary problem we solve is the complexity and fragmentation of the online payment ecosystem. Businesses, especially those operating globally, struggle to integrate and manage multiple payment gateways while ensuring a secure and seamless checkout experience for their customers. This often leads to high cart abandonment rates and increased operational costs. We provide a solution that not only simplifies this process but also improves security, increases transaction success rates, and offers real-time analytics to help businesses grow.
Since launch, how has your company evolved?
We’ve evolved significantly since we were founded in 2020. Initially, our focus was on building a robust and secure payment orchestration engine. We quickly realized the market needed more than just a gateway. We’ve since developed a suite of innovative features, including our “Pay by Link” option for secure invoicing and our “Smart Routing” system, which automatically retries failed payments with alternate providers to ensure higher approval rates. We have also expanded our global presence, with new offices in Dubai and Cyprus to better serve our growing client base and align with key regulatory frameworks. Most recently, we launched our AI-powered Growth Hub, a tool that uses predictive analytics and intelligent automation to help merchants optimize their payment flows and reduce churn.
What has been the biggest challenge or most ‘tricky moment’ to overcome?
One of the biggest challenges has been differentiating ourselves in an increasingly crowded market. With the rise of fintech, many companies offer payment solutions, making it difficult for merchants to see what truly sets one platform apart from another. Our solution has been to focus on a few key areas that our competitors often overlook. Our modular and adaptable system allows us to tailor a bespoke service model for each client. We have also emphasized our transparent, fixed-fee pricing model, which stands in stark contrast to the hidden costs and variable commissions common in the industry.
What are your biggest achievements or ‘proudest moment’ so far?
We’re incredibly proud of the rapid growth we’ve achieved in a short time. We have scaled to serve thousands of merchants and have been recognized with prestigious awards, including “Best New Payment Management Software for Businesses 2024” by Global Banking and Finance Magazine and “Most Advanced Payment Orchestration in Europe 2024.” Our expansion into new, high-growth regions like Dubai and our strategic move into Cyprus, a major EU financial hub, are also significant milestones that we’re very proud of.
What’s in store for the future?
The future is all about intelligent, autonomous payments. We are committed to leveraging AI and machine learning to build even more sophisticated tools. We envision a future where our AI agents not only manage complex payment tasks but also predict market trends, automate compliance, and provide hyper-personalized payment solutions. We will also continue our global expansion, seeking to provide a fully unified payment solution that bridges our internal ecosystem with financial institutions and global banking operations.
For more information, please vist the Paytiko website
