TradFi just put a $110M bet on Berachain putting BERA crypto squarely on institutional radar.
Greenlane Holdings (Nasdaq: GNLN) has announced a $110M private placement to launch “BeraStrategy,” a new digital-asset treasury that will make BERA the native token of the Berachain network its main reserve asset.
The PIPE deal, led by Polychain Capital and joined by Blockchain.com, Kraken, North Rock Digital, CitizenX, and dao5, is expected to close around October 23.
Once complete, it will mark the first time a US public company establishes a Berachain-backed treasury.
The structure includes about $50M in cash and another $60M in BERA tokens, contributed by investors through pre-funded warrants. Shares and warrants are priced close to $3.84 and $3.83, respectively.
What Is Greenlane’s $110M BERA Investment Plan About?
Greenlane said the funds will go toward acquiring BERA from both open markets and over-the-counter channels, as well as supporting general working capital.
The company also named new leadership for the initiative: Ben Isenberg as Chief Investment Officer, Bruce Linton as Board Chair, and Billy Levy as Director.
According to Coingecko data, BERA price traded between $1.98 and $2.05 over the past 24 hours, showing a +6% daily gain with trading volume between $95M and $115M.
Berachain is a Layer-1 blockchain that uses Proof of Liquidity (PoL). The idea is simple: link validator security with real on-chain liquidity and dApp activity.
Under PoL, staking rewards come from application usage, not just base-layer issuance. Supporters say this can create steadier incentives for builders, users, and validators.
Greenlane’s incoming CIO, Ben Isenberg, says BERA’s edge is that its yield comes from PoL-driven block-reward monetization.
Jonathan Ip, general counsel at the Berachain Foundation, called Greenlane’s move “a key step” toward engaging capital markets and bringing in more institutions.
Board chair Bruce Linton said BERA offers “a compelling opportunity in the capital markets,” according to the company.
In the near term, traders are watching whether treasury-related inflows can keep BERA above $2 area that has acted like a magnet in recent sessions. External, model-based forecasts are mixed and can swing with momentum. One widely cited tracker flags downside risk into November if broader markets cool. Treat these models with care and cross-check them with order-book depth and liquidity.
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BERA Price Prediction: How Strong Is the Bullish Reversal in BERA’s Price Trend?
BERA’s price chart shows a strong rebound after a deep correction, signaling that traders are back in action following the “Unmanned Princess” narrative trending on X.
$bera 无人姬提示持仓爆增，上涨2个目标 pic.twitter.com/a32udodSAG
— Tai Bai (@0xTaiBai) October 20, 2025
On the 4-hour chart, BERA/USDT.P has moved above a short-term consolidation range, confirming renewed bullish momentum.
After the sharp drop, the token found solid support near the lower end of that range and bounced with a series of strong green candles.
The recovery now faces two key resistance zones $2.27 and $2.70. Both levels align with previous supply areas where heavy selling took place.
The recent uptick suggests an early breakout attempt, supported by rising volume and a move above the short-term moving average. If buyers keep control above $2.00, a retest of $2.27 seems likely. A clear move beyond that could open the way toward $2.70.
Still, traders are cautious about possible rejection near resistance because of earlier volatility and long upper wicks on the chart.
The short-term trend is now bullish, but a lasting recovery depends on whether BERA can hold above the reclaimed support band in the coming sessions.
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The post BERA Crypto Treasuries Are Coming: BERA Price Prediction Amid $110m Berachain TradFi Treasury Move appeared first on 99Bitcoins.
