Blackbullion, a student finance and financial wellbeing platform, has selected Bud Financial, a financial data intelligence company, to help enhance its customer segmentation and data analysis capabilities.
By using the Drive solution from Bud, Blackbullion plans to unlock the ability for its team members to independently analyse customer behaviour, trends, and financial health across universities and regions, without needing input from a data analyst.
The initiative comes after Blackbullion revealed that, with a large student base leveraging its platform and app via open banking integrations, it was sitting on an enriched financial dataset, but faced challenges in turning that data into actionable insights.
With a vast range of demographic and socio-economic backgrounds in their customer base, the ability to segment based on niche characteristics was vital, but accessing these key analytics required support from data specialists, creating delays and operational inefficiencies.
“By using Drive, Blackbullion’s team can now access deep insights into student financial behaviour in seconds – without relying on analysts or complex tooling,” explained Edward Maslaveckas, CEO at Bud. “It’s exactly the kind of outcome Drive was built for: giving organisations the power to understand and serve their customers better through enriched data.”
The partnership also enables Blackbullion to launch personalised marketing campaigns based on accurate identification of eligible students and university-specific insights into student financial wellbeing.
“Technology and AI mean that every element of a young person’s life is now hyper-personalised – every element except their financial life. This is crazy to us,” Vivi Friedgut, CEO at Blackbullion, also added. “Working with Bud supports our main objective; to help those students that rely on us to get their money sorted in a way that reflects their own unique circumstances and ambitions.”
The partnership strengthens Blackbullion’s mission to improve student financial wellbeing by enabling universities to better understand and support their student populations, and helping students discover the financial products and services most relevant to them.
