Juspay, the payments solution provider, has completed its latest major milestone as it establishes a presence in Latin America (LatAm) through a new office in Brazil.
This is the first official effort of the company to expand into LatAm and acquire a local customer base in Brazil. Having played a key role in the establishment of the real-time, accessible payments method in India, UPI (Unified Payments Interface), Juspay is now bringing its expertise to Brazil to help merchants who want to expand their Pix offering.
Juspay will extend its open source payments orchestration platform (Hyperswitch) for merchants who want to self-host, build and augment their own payments infrastructure. It will also offer its services to the Central Bank of Brazil to help develop services like Pix Biometrico, Pix Automático, and Pix by Proximity.
Sheetal Lalwani, Juspay’s COO and co-founder, highlighted the importance of Brazil for the company and the strategy behind the move: “We are very excited to establish our presence in Latin America, starting with Brazil. Our expansion comes at a pivotal moment in Brazil’s digital payments landscape, which is experiencing tremendous innovation and diversification.
“We intend to scale our team in the country to help companies manage global payments and deliver industry-first solutions like 1-click PiX (PiX Biometrico), drawing from our experience of building similar seamless payment experiences worldwide.”
Juspay’s role in Brazil
Juspay currently processes more than $670billion in annual total processed volume globally. In India specifically, the payments solution provider played a pivotal role in scaling UPI to over 200 million transactions a day with 99.999 per cent reliability.
The firm is backed by investors such as SoftBank, Accel, and VEF, and serves over 500 global market leaders like Amazon, Google Pay, Flowbird, Zurich Insurance Group, IndiGo, Flipkart, Swiggy, Urban Company, and more.
The new Brazil office will strengthen Juspay’s global network of 1200+ payment experts operating out of India, USA, UK, Singapore, and Dubai.
Shakthidhar Bhaskar, director of LatAm expansion added: “Brazil is at the forefront of a payments revolution, with PiX, digital wallets, and embedded finance reshaping how consumers and businesses transact. As we expand into this dynamic market, we aim to empower merchants with world-class infrastructure and enterprise-grade performance & reliability that simplifies complexity—optimising approval rates, reducing costs, and unlocking new experiences through deeply integrated, seamless payment flows.”
