Singapore’s DBS has overtaken Malaysia’s PETRONAS to become ASEAN’s most valuable brand in 2025, according to the latest ASEAN 500 2025 report by Brand Finance.
The study valued the region’s top 500 brands at US$306.6 billion this year, reflecting Southeast Asia’s growing financial and digital strength.
DBS’ brand value rose 56% to US$17.2 billion, supported by higher net interest income, stronger card fee performance, and continued gains in wealth management and lending.
The bank’s performance highlights the success of its regional digital strategy and sustained investment in technology-driven financial services.
Indonesia’s Bank Central Asia (BCA) ranked among the region’s strongest brands with a 42% increase in brand value to US$4.4 billion and an AAA+ brand strength rating.
BCA was also named the strongest banking brand globally, underpinned by its strong reputation and customer trust.
Vietnam’s Vietcombank rose three spots to become the third strongest brand in ASEAN with a 16% increase in brand value to US$2.4 billion and an AAA+ rating.
The bank’s strong domestic visibility and brand familiarity have reinforced its leadership in Vietnam’s fast-evolving financial sector.
Singapore’s Great Eastern retained its position as ASEAN’s most valuable insurance brand with its brand value rising 36% to US$4.8 billion, reflecting its expanding footprint in regional life and health insurance markets.
Alex Haigh, Managing Director of Brand Finance Asia Pacific, said,
“ASEAN’s top brands are proving that resilience and innovation go hand-in-hand.
While the region’s combined brand value still trails larger Asian markets like China and Japan, the rapid rise of ASEAN brands is starting to push global players and reshape competition.”
Featured image: Edited by Fintech News Singapore, based on image by DBS
