DBS Bank has become the first Singapore bank to integrate Mastercard’s Gamer Exchange into its rewards ecosystem, allowing customers to turn loyalty points into gaming credits across leading titles and platforms.
Through the collaboration, DBS and POSB cardholders can now redeem their DBS Points for gaming credits via the DBS PayLah! app or DBS Rewards online.
The feature covers popular games such as EA Sports FC, Call of Duty, PUBG, and Honor of Kings, as well as platforms like Steam, Roblox, Xbox, and the PlayStation Store.
The partnership expands DBS’s digital rewards ecosystem with lifestyle-driven benefits, letting customers use even modest point balances to unlock gaming perks.
DBS said it plans to roll out the programme across other key regional markets over time.
Gaming has emerged as one of the world’s fastest-growing entertainment sectors, with the global industry projected to generate about US$363 billion by 2027, up from US$282 billion this year.
Asia Pacific remains the world’s largest gaming hub, accounting for nearly half of all gamers.
In Singapore, the market is expected to exceed US$1.13 billion by 2030, with more than 2.1 million users, most of whom play on mobile devices.
Ananya Sen, Head of Regional Consumer Products, DBS Bank said,
“Across our markets, we’ve seen gaming spend among DBS cardholders climb steadily across multiple customer segments, spanning various age groups and demographics.
The integration of the Mastercard Gamer Exchange into our DBS Rewards ecosystem represents an exciting regional journey for us as we progressively roll this out to our other markets.”
Kaveri Khullar, Senior Vice President of Consumer Marketing and Sponsorships for Asia Pacific at Mastercard, said,
“Mastercard Gamer Exchange was conceived with the vision of delivering tangible value for gamers, while addressing the growing disconnect between legacy loyalty programs and consumer behavior.
It supports micro-redemptions, allowing even small amounts of points to unlock gaming value reducing expired points and keeping rewards fresh.”
DBS cardholders can access the new redemption feature through the DBS PayLah! app or DBS Rewards website.
Featured image: Edited by Fintech News Singapore, based on image by DC Studio via Freepik
