Forget everything you thought you knew about digital financial services in Southeast Asia. The real showdown is between two digital-first models battling for dominance: e-wallets and digital banks.
Once seen as fundamentally different plays, they’re now on a collision course.
E-wallets began as lightweight payment tools. Fast, flexible, and frictionless. They’ve since evolved into life apps that wrap payments with ride-hailing, insurance, investments and even gaming.
Digital banks, on the other hand, were born from frustration with outdated interfaces, red tape, and waiting in line. They offer a sleeker, branchless experience, often backed by central bank licenses and targeting niche propositions like Islamic finance.
However, today, we see both playbooks merging. E-wallets are applying for banking licenses. Banks are embedding lifestyle use cases. Profitability? Still somewhat elusive.
So, who’s winning the race?
To dive deeper, our Chief Editor at Fintech News Network, Vincent Fong, sat down with two of the region’s sharpest minds: Jaykie Tan, Head of Business Development, APAC at Mambu, and Cecilia Tan, Regional Vice President at Thredd, for a candid discussion on business models, profitability, innovation, and trust.
Comparing the Two Business Models, Which Has the Upper Hand?
“It really depends on the demographics and the objective of the respective digital bank or e-wallet,” said Cecilia.
She pointed to the Asia Pacific region, where giants like Alipay and WeChat Pay rose to dominance by prioritising user experience above all else. These platforms started by solving a simple pain point: making everyday payments seamless.
From there, they evolved. What began as a wallet became a lifestyle ecosystem, bundling ride-hailing, bill payments, micro-investments, and insurance. In short, they earned user loyalty by becoming indispensable in daily life.
@fintechnewsnetwork Why E-Wallets are a Game Changer for Financial Inclusion E-wallets do a lot more than just making paymnets convenient, they’re filling real gaps in access to finance. Cecilia Tan from Thredd breaks down how digital wallets are changing the game for the unbanked. @Thredd #fintech#ewallet#payment#financialservices#fyp#foryou
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Digital banks come from a different angle, like wealth management, says Cecilia. From her perspective, she adds:
“There isn’t a better one over the other. It really depends on the purpose they’re actually serving customers today.”
Jaykie shared her perspective on what makes a digital bank thrive. She commented,
“For digital banks, those who have actually adopted the right technology from the beginning and hired the right talent pool would definitely have the upper hand.”
Mambu powers a lot of digital banks in the region, like Aeon Bank in Malaysia, Jaykie added, which offers a niche Islamic digital banking offering. She believes three factors play a role in unlocking success: the business model, the people and the technology, which ultimately deliver profitability.
Profit is the New Benchmark
There was a time when success was measured purely through users and transactions. Today, profitability is the new scale to tip.
Cecilia cited GCash as an example, sharing that its revenue stream doesn’t come from transaction costs alone. The top e-wallet from the Philippines obtained profitability by going beyond the swipe and into layering services like lending, investments, and advertising and, partnership revenues. She added,
“Getting the user is only the first step. How can you continue to innovate, push out new solutions, so that your wallet becomes the top wallet, and when users want to pay, they will not think of any other payment method? With stickiness and retention, you can actually draw in more partnerships to continue that virtual cycle.”
On the digital bank side, the formula may be different, but the pressure is the same. Jaykie highlighted,
“Those who successfully create an ecosystem that’s super niche will have the upper hand, like Grab, which has integrated into our lifestyle and is so user-friendly.”
She talked about Ascend Money in Thailand, a leading e-wallet provider operating through the TrueMoney app and powered by Mambu, as a standout example. The provider offers nano-finance and credit services via Ascend Nano.
With over 20 million users, the company now has its sights set on securing a digital banking license, reflecting the broader shift from payments to full-service financial ecosystems.
Can Digital Banks Innovate as Fast as E-Wallets?
While e-wallets often win on speed to market thanks to lighter regulation, digital banks aren’t necessarily lagging behind. To this, Jaykie shared,
“Effective planning is the key. You need to come up with a proper business plan and define specifically which segment you want to target.”
She cited Cake in Vietnam, which launched its digital banking platform in just 74 days with Mambu. The team mobilised rapidly, now reaching over 2 million users by focusing on millennials.
@fintechnewsnetwork This Vietnamese Digital Bank Launched in 74 Days — Here’s How Jaykie, Head of Business Development at Mambu explained how they helped powered the launch of one of Vietnam’s most popular digital bank with over 2 million users. #fintech#digitalbanking#banking#innovation#vietnam
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Next, having worked with both digital banks and e-wallets, Cecilia shared that as licensed entities, the road to launch for digital banks is usually slower due to a more rigorous and structured regulatory process.
“As they are a licensed entity from the central bank of the country they’re operating in, they (digital banks) have to fulfil a more regimented licensing process before they can actually go live. When they launch, they have a more thoroughly thought out go-to-market strategy and plan.”
That extra time upfront, she noted, often translates into a more stable and scalable long-term foundation.
She continued, saying that while digital banks take longer to launch, over time, it still becomes a level playing field. Both models still need to make sure that accountability, governance, and compliance are in place to be able to stay in the race longer.
Will digital banks keep their edge with structure? Or will e-wallets win by staying nimble?
For more insights by Mambu and Thredd on digital banking vs e-wallets in Southeast Asia, watch the full interview here on YouTube.
Featured image by Fintech News Network
