The lines between banks and non-banks are blurring faster than ever. Retailers offer payment cards, ride-hailing apps issue microloans, and digital
wallets manage millions of accounts without holding a banking license. Behind this transformation lies one of the most significant trends in modern finance – embedded finance, powered by BaaS platforms and modular core banking systems.
It is beyond fascinating to observe how embedded finance is reshaping the architecture of financial infrastructure. There are multiple factors,
from what it means for regulated institutions, to why the success of this shift depends not on new buzzwords, but on the flexibility and compliance readiness of the core systems underneath.
From Banks to Builders: The Rise of Embedded Finance
Embedded finance refers to the seamless integration of financial services, such as payments, lending, insurance, or savings into non-financial products.
Think of buying travel insurance while booking a flight, or splitting payments within a retail app. The financial layer is invisible, but the value is immediate.
This shift marks a profound redefinition of roles. Traditional banks are no longer the sole distributors of financial products; instead, they’re
becoming infrastructure providers, powering ecosystems that live inside someone else’s interface. Fintechs, PayTechs, and even e-commerce giants can now embed financial capabilities into their platforms through APIs and BaaS providers, thus extending reach
without holding full licenses.
As the European Banking Authority (EBA) notes in its
2024
FinTech Roadmap, such partnerships “broaden access to financial services while requiring a reassessment of supervisory perimeters and risk ownership.” In other words, while embedded
finance expands opportunity, it also blurs accountability. And that’s where robust core banking systems come in.
The BaaS Layer: Infrastructure as a Competitive Advantage
Banking-as-a-Service provides the operational, compliance, and settlement backbone that makes embedded finance possible. It allows licensed institutions,
which typically includes Electronic Money Institutions or Payment Service Providers, and sometimes banks, to expose financial products through APIs to non-bank partners.
A retailer integrating an account-issuing API, a startup embedding FX payments, or a PayTech launching debit cards – they all rely on a BaaS provider
whose core banking system must handle real-time processing, safeguarding, AML checks, and regulatory reporting.
Modern BaaS architecture is built on modular core banking systems that separate the engine (the ledger, accounts, and transaction layer) from the
interface (the API). This decoupling allows institutions to scale and customize services for each embedded partner while maintaining regulatory compliance and operational integrity.
As the
Bank for International Settlements
(BIS) observed, extending 24/7 payment infrastructure and third-party access requires “modernised back-end systems capable of continuous processing and resilience.” Without a flexible core, embedded finance remains an attractive concept, but one without foundation.
Core Banking as the Enabler
A decade ago, the notion of exposing internal banking infrastructure to external platforms would have sounded reckless. Today, it’s a strategic
imperative. The core banking system is no longer just the record keeper; it’s the orchestrator that ensures every transaction initiated by a third-party partner is reconciled, compliant, and safeguarded.
For embedded finance to function at scale, the core must:
-
Support
API-first architecture for external integrations; -
Operate on a
modular, event-driven design that can process thousands of microtransactions per second; -
Enable
automated reconciliation and safeguarding for client funds; -
Include built-in
KYC/AML, risk scoring, and audit trails for each transaction; and -
Offer
multi-tenancy by securely segmenting data between partners and end users.
Legacy systems simply weren’t built for this level of openness. Their rigid data models, batch processing, and lack of API abstraction prevent them
from serving multiple embedded clients simultaneously. That’s why modern PayTechs and EMIs are turning to cloud-native, modular cores and platforms designed to act as both compliance engine and growth enabler.
The Regulatory Undercurrent
As the industry shifts toward platformised finance, regulators are moving in parallel. The EBA, ECB, and European Commission have all signaled that
embedded finance requires consistent oversight of risk distribution and data governance. The Instant Payments Regulation (IPR) and Digital Operational Resilience Act (DORA) emphasise that speed and innovation must not come at the cost of accountability.
In practice, this means that even if a retailer or fintech distributes the financial service, the licensed entity, which often is the BaaS provider,
remains fully responsible for compliance, customer due diligence, and safeguarding.
Therefore, BaaS providers and their underlying core systems must maintain:
-
Granular visibility over all third-party transactions;
-
Automated AML/CTF
and sanctions screening; -
Segregation of client funds in accordance with safeguarding requirements; and
-
Audit-ready reporting for regulators and partners.
Compliance cannot be outsourced. In the best-case scenario, it must be engineered into the system.
The Strategic Shift: From Ownership to Orchestration
The embedded finance model transforms what it means to be a financial institution. Banks no longer compete solely on products; they compete on infrastructure
performance and such metrics as uptime, speed, compliance automation, and integration depth.
The winners will be those who treat their core not as static plumbing but as a strategic layer of orchestration, where every partner, API, and transaction
is part of a controlled, measurable, and secure ecosystem.
This shift parallels what the ECB described as “the unbundling of financial services and reintermediation through technology.” Banks that adopt
this mindset can transform themselves from slow-moving service providers into platform enablers by supplying regulated access to the financial system with the agility of a fintech and the trust of a bank.
Challenges Ahead
However, success requires more than technology. The rise of embedded finance exposes new vulnerabilities:
-
Operational complexity grows with each partner and integration;
-
Data security risks multiply across distributed systems;
-
Regulatory boundaries blur between the distributor and the license holder.
The ECB cautions that while cloud and API-driven infrastructures improve scalability, they also introduce concentration risk and dependency on third-party
vendors. Managing this balance through clear contractual rights, failover capabilities, and regular supervision will define the next phase of embedded finance maturity.
The Future Is Embedded, but Not Effortless
Embedded finance isn’t a passing trend. It’s the structural evolution of financial services, moving from vertically integrated banks to horizontally
connected ecosystems.
But as appealing as it sounds, embedding finance safely requires invisible strength beneath the surface: compliant, modular, and resilient core
banking systems. They ensure that innovation doesn’t outpace governance, and that every payment, loan, and account opened through an app remains subject to the same discipline as if it were processed within a traditional branch.
As we enter this new era of distributed financial infrastructure, the question is no longer whether banks should open their systems, but whether
their cores are ready for the ecosystem that’s already knocking.
