The growth of the digital assets sector in the UK has seen firms in the industry demand clear and practical guidance on sustainability and ethical business practices. In response, Eunice, an AI fintech company tackling B2B crypto challenges and CryptoUK, the trade body representing the digital asset sector in the UK, have announced a partnership to form an ESG Working Group.
The main focuses of the ESG Working Group will include: raising awareness of ESG principles and developments; advocating for a pragmatic approach to ESG regulation and implementation; adopting ESG principles in an impactful and consistent manner; and accelerating stakeholder recognition of the industry’s positive ESG impact and initiatives.
The ESG Working Group will be co-chaired by Chrislyn Pereira, Eunice’s chief of staff, and Elena Tzvetinova, Eunice’s chief operating officer. Commenting on the launch, Tzvetinova said: “Partnering with CryptoUK enables us to combine regulatory insight with AI-driven tools that can guide firms through ESG obligations. We believe this toolkit will be instrumental in shaping responsible innovation in UK crypto.”
Eunice joined CryptoUK as a member in 2023 during the trade body’s ongoing work on the HM Treasury’s cryptoasset regulatory framework. Pereira and Tzvetinova have since been active contributors to CryptoUK’s Consultation Working Group, before spearheading the ESG Working Group, bringing deep expertise in AI-enabled regulatory compliance in crypto.
Sustainability toolkit
In addition to working collaboratively on a number of workshops, webinars and lunch lessons, aimed at educating CryptoUK’s 100+ members on the latest regulatory requirements, Eunice and CryptoUK are also building a comprehensive sustainability toolkit alongside partner organisations within the CryptoUK membership.
It will be designed to serve as a reference point for companies navigating ESG considerations in crypto. This includes a directory classifying ESG requirements, global regulatory benchmarks, and a roadmap for how crypto businesses can adopt responsible, transparent and sustainable practices.
The ESG toolkit will be publicly released later in 2025 and is expected to set a benchmark for both UK-based firms and international crypto organisations seeking to align with best practices in sustainability and governance.
