eToro has become the first-ever sponsor of both Premiership Men’s and Women’s Rugby, as part of its mission to promote equality in both sport and investing.
Building on its sponsorship of Premiership Men’s Rugby since 2023, this new extension forms part of the wider ‘Loud Investing’ campaign by eToro, which aims to close the gender investment gap by making investing more open, inclusive, and accessible.
“At eToro, we believe investing should be for everyone – not just a select few,” said Stephanie Wilks-Wiffen, director of marketing at eToro. Through our Loud Investing campaign, we’re working to challenge long-standing myths, build financial confidence, and shine a light on the role of representation – both in sport and in finance.
“Sport brings people together and can change the conversation. By supporting both the men’s and women’s game – and making investing more visible and relatable – we hope to play a small but meaningful role in building a more inclusive future in both sport and finance.”
eToro will deliver brand activations to encourage financial inclusion and empowerment, including workshops and educational initiatives that aim to help fans and athletes alike feel more confident about starting their investing journey.
Genevieve Shore, executive chair of Premiership Women’s Rugby commented: “Like us, eToro is committed to challenging the status quo and working towards a more equitable future for women and girls. Together, we’re going to make sure we move the game – and the conversation – forward.”
Sports sponsorships
As part of the campaign, eToro is also expanding its presence in football through a number of renewed sponsorships across both men’s and women’s teams:
- Crystal Palace – Renewal for the 8th season, Men’s and Women’s teams (2025/26 & 2026/27)
- Everton – Renewal, Men’s and Women’s teams (2025/26 & 2026/27)
- West Ham United – Renewal, Men’s and Women’s teams (2025/26 & 2026/27)
In a recent activation, members of the West Ham Women’s Team took part in a session hosted by eToro on the basics of investing, offering practical tools and insights to help them take their first steps – part of a broader programme of financial education tied to the campaign.
Verena Henshaw, West Ham United Women defender, said: *”It was great to be involved in the workshop with eToro, investing is a topic that can feel really daunting to talk about, but the session delved into the basics and was explained to us players in a really clear way. The session had a great impact in making us all feel much more confident in our knowledge of the subject area. The insights we received were really valuable and I’m looking forward to learning more about it in the upcoming season.”
Speaking on the partnership, Nathan Thompson, executive director at West Ham United, said: “The renewal of our successful partnership with eToro reaffirms our shared commitment to Women’s sport. We are particularly proud to be helping eToro gain vital exposure for its ‘Loud Investing’ campaign. This awareness drive aims to help close the gender investment gap and at the same time make investing open, inclusive and accessible, something that aligns perfectly with our Club’s values.”
Footballing partnerships
Mark Rollings, chief partnerships officer at Everton, also added: “We are proud to be extending our relationship with eToro – a progressive, globally recognised brand that shares our belief in the power of sport to create meaningful impact. This renewal is not just about continuing a successful commercial partnership; it’s a clear signal of our shared ambition and commitment to community, education and inclusion.”
Barry Webber, chief commercial officer at Crystal Palace FC, concluded: “We’re proud to be renewing what has become one of our most successful and enduring partnerships. Since 2018, eToro has grown from sponsoring our men’s team to also becoming a key partner of Crystal Palace Women – a reflection of the strength and success of our collaboration. Their commitment to innovation, fan engagement and supporting both sides of the club has made them an ideal partner, and we’re excited to continue building on this momentum in the years ahead.”
