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    Home»Fintech»FIS Expands Visa Partnership to Help FIs Drive Growth and Boost Customer Retention
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    FIS Expands Visa Partnership to Help FIs Drive Growth and Boost Customer Retention

    FintechFetchBy FintechFetchJune 30, 2025No Comments3 Mins Read
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    FIS, the global financial technology company, is expanding its partnership with digital payments giant Visa, to offer financial institutions turnkey access to new payments capabilities.

    Following the expansion of its partnership with Visa, banks that join FIS’ technology ecosystem will be able to leverage a range of new payment products and services that can help grow revenues, retain customers and reduce fraud losses.

    By expanding its already strong strategic relationship with Visa, FIS plans to lower the barriers to entry for capabilities that can help small and midsize institutions grow and better compete with the payment offerings provided by larger issuers.

    Chris Como, head of cards and money movement at FIS

    “According to Experian, the average American holds nearly four credit cards, highlighting the need for issuers to have efficient systems to stay competitive,” explained Chris Como, head of cards and money movement at FIS. “However, without the requisite infrastructure and resources, smaller financial institutions can struggle to meet this need. By integrating Visa’s advanced solutions into the FIS ecosystem, we are helping to level the technological playing field for those providers, illustrating our commitment to unlocking financial technology to the world.”

    A new digital campaign manager is amongst the new capabilities, and aims to enable financial institutions to employ new marketing channels, such as augmented reality events and other digital experiences, in customisable campaigns to enhance customer acquisition, engagement and brand awareness.

    FIS is also rolling out an option that enables cardholders and call centres to halt recurring payments to merchants, empowering cardholders to better own their spending and helping reduce call centre burden for issuers that may have limited infrastructure.

    Driving growth for FIs

    FIS and Visa are also launching wallet link, which pushes an issuer’s branded digital card to the customer’s digital wallet without the need for manual app download, helping issuers to stay top-of-wallet and limit lost revenue, while simultaneously making it easier to innovate the customer’s payment experience with less friction.

    Finally, FIS is offering an integrated e-commerce fraud mitigation solution, designed to give issuers increased e-commerce transaction approval rates and help eliminate the financial liability of chargebacks due to fraudulent purchases.

    The announcement comes on the heels of other strategic industry partnerships from FIS. The firm recently joined forces with the likes of Oracle, Fulham Football Club, and PwC. In 2025, FIS also made Affirm its integrated pay-over-time provider for debit issuers, enabling its banking clients to integrate the solution into their existing debit programs and give end-customers the ability to easily manage their finances in a single place.

    “Our collaboration with FIS is making it easier for financial institutions of all sizes to compete more effectively by offering solutions that drive growth and enhance customer retention,” added Kathleen Pierce-Gilmore, senior vice president and global head of Visa Issuing Solutions. “We partner to provide banks with more accessible tools from fraud prevention to cutting-edge digital experiences for their customers.”



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