Genome, a Lithuania-based electronic money institution, has partnered with HUCH, a fintech provider in the UK and Europe, to enable instant detection of incoming SEPA payments.
Recognising that payment delays often cost businesses revenue, Genome is teaming up with HUCH to offer a new solution that aims to eliminate the risk of these delays.
Following the integration of a new API and webhooks, which enable instant notifications about client-to-business payments, businesses that Genome services can now confirm incoming clients’ transfers immediately.
Genome’s instant notification feature was created based on the team’s firsthand experiences working with iGaming companies. Real-time payment detection is critical for licensed betting and gambling platforms, where every second counts.
“Fast-moving businesses like fintech apps, online marketplaces, and digital platforms rely on real-time responsiveness,” explained Genome’s CEO, Daumantas Barauskas. “Our instant payment alerts are designed to automate key processes, eliminate delays, and enhance cash flow visibility. We believe more businesses will adopt such solutions to stay competitive in a landscape where seamless financial experiences are no longer a luxury but an expectation.”
This technical innovation enables businesses using the Genome-HUCH integrated solution to receive notifications about deposits as soon as the funds reach their Genome account. In the case of SEPA Instant, this can happen within seconds. It means companies can react to such C2B transactions instantly and streamline account top-ups without worrying about missing a payment.
Enhancing modern decision-making
Real-time payment notifications are valuable across a wide range of industries where speed and responsiveness are critical. E-commerce platforms can instantly confirm payments and proceed directly to order processing, thereby improving delivery times, as well as customer satisfaction. Digital service providers, especially those offering subscription-based access, can activate services immediately upon receipt of payments, with no delays and no manual checks.
“The impact of instant payment alerts on businesses is immediate,” added Quentin Madelaine, CEO of HUCH. “Businesses are now able to confirm incoming payments instantly, adjust operations in real-time, and offer a smoother customer experience. It’s a clear example of how tech partnerships can directly improve performance and decision-making for modern businesses.”
Industries such as fintech, online marketplaces, and iGaming platforms also benefit from seamless, real-time transaction flows that help ensure uninterrupted user experiences and smooth operations.
