Hong Leong Finance (HLF) has launched its HLF Digital app after piloting it since August 2024.
It has recorded more than 14,000 sign-ups and over S$1 billion in digital transactions to date, including more than S$600 million in fixed deposits placed via the app.
The app allows customers to open accounts, place fixed deposits, make fund transfers and update personal particulars through a secure platform that offers round-the-clock convenience.
It complements the company’s branch network, giving users the option to combine digital services with in-person support from staff and relationship managers.
HLF said customers have given positive feedback on the app’s ease of use.
The HLF Digital app incorporates multi-factor authentication and encryption to safeguard transactions, and also lets customers view the latest deposit and loan promotions.
Beyond financial services, the app connects users to lifestyle offers through HLF’s SG60 KopiLah Programme, which provides coffee deals such as free coffee, 60-cent cups, 60 percent discounts and one-for-one offers at more than 60 participating outlets including Fuling, Kimly Group, Memo Café and The White Tiffin.
Dining and hotel privileges are also available through the app.
As part of its SG60 promotions, customers who open a Premium SAVER Account via the app before 31 October 2025 and maintain a S$6,000 minimum daily balance for the following month stand to win a pair of return air tickets to Hainan with a three-night hotel stay.
Early bird prizes include a S$60 cash reward for the first 100 qualifying customers and a limited-edition Nanyang-inspired thermal flask for the first 1,000.
Ang Tang Chor, President of HLF, said,
“The launch of HLF Digital marks a significant milestone in our transformation journey. The app is a strategic enabler that reinforces our long term vision to be a customer-centric financial institution.
It reflects our commitment to making financial services more accessible and efficient, as well as bringing greater value to customers. By combining technology with our personalised service, we are reshaping how customers engage with us while building a foundation for sustainable business growth and innovation.”
