Contact Creditech, the digital consumer finance arm of Contact Financial Holding, is joining forces with Kashier, an online payment gateway in Egypt and the Middle East.
Through the collaboration, Kashier will integrate the buy now, pay later (BNPL) service from the ContactNow app into its payment system. Contact Creditech says the move will help it expand its customer base and strengthen its digital footprint in the Egyptian market.
By providing flexible instalment plans and seamless digital payment options, Contact Now looks to deliver an intuitive financial journey tailored to customers’ daily needs, especially as demand continues to grow for smarter, tech-driven financial solutions.
Khaled Raslan, founder and CEO of Kashier, added: “Our goal at Kashier has always been to help businesses grow by offering cutting-edge payment solutions and partnering with ContactNow, a market leader in consumer finance, allows us to bring even more value to our merchants and their customers by making financing more accessible and frictionless.”
The ContactNow app aims to offer a diverse set of digital financing solutions, catering to the rising customer demand for easy and flexible payment options. This initiative reflects Contact’s commitment to delivering smart financial experiences, advancing financial inclusion, and driving digital transformation, particularly amid the rapid growth in the fintech sector, driven by shifting consumer behaviour and the increasing reliance on cashless payment methods.
“Partnering with a leading digital payments provider like Kashier is an exciting step forward,” added Ahmed El Moselhy, business director at Contact Now. “This partnership reflects our vision of delivering innovative financing solutions by integrating the BNPL services. We aim to strengthen our market presence and reach new customer segments in line with evolving market dynamics and changing customer needs.”
