Close Menu
FintechFetch
    FintechFetch
    • Home
    • Fintech
    • Financial Technology
    • Credit Cards
    • Finance
    • Stock Market
    • More
      • Business Startups
      • Blockchain
      • Bitcoin News
      • Cryptocurrency
    FintechFetch
    Home»Fintech»Lloyds Banking Group Leverages Google Cloud Vertex AI to Drive Personalisation
    Fintech

    Lloyds Banking Group Leverages Google Cloud Vertex AI to Drive Personalisation

    FintechFetchBy FintechFetchApril 12, 2025No Comments3 Mins Read
    Share Facebook Twitter Pinterest LinkedIn Tumblr Reddit Telegram Email
    Share
    Facebook Twitter LinkedIn Pinterest Email


    In a move to advance its strategic transformation, Lloyds Banking Group is leveraging the artificial intelligence (AI) and data science capabilities of Google Cloud.

    By partnering with Google Cloud, Lloyds is aiming to transform customer and colleague experience and unlock opportunities to innovate, enhancing its ability to provide personalised financial services.

    As part of its mission to ‘Help Britain Prosper‘, Lloyds Banking Group is using data and AI to help its customers make better financial decisions. The Group is also building a new machine learning (ML) and generative AI platform using Google Cloud’s Vertex AI. This collaboration is enhancing Lloyds’ ability to deploy impactful AI use cases at pace with over 300 data scientists and AI developers across the Group now using the platform.

    In moving to the new platform, Lloyds Banking Group migrated 15 modelling systems, comprising hundreds of individual models from the Group’s on-premise infrastructure. As a result, the Group says it has saved 27 Co2 tonnes of operational emissions.

    The migration has also unlocked new capabilities and tooling across the Group’s business areas, enabling it to develop ML and AI capability further and deploy advanced AI models. This includes an algorithm which reduces the income verification step in its customers’ mortgage applications from days to seconds.

    Ranil Boteju, group chief data and analytics officer at Lloyds Banking Group, said: “Moving to Vertex AI has been transformative for us as a Group, providing us with the scalability and reliability to innovate with AI at pace. Vertex AI is enabling data scientists and AI developers across the Group to access generative AI solutions with consistent guardrails, as well as giving them the flexibility to use Large Language Models from third parties and open-source providers, as well as Google’s Gemini model.”

    AI driving personalisation 

    With the increasing speed at which AI is evolving, Lloyds Banking Group recognised the need for a platform capable of keeping up with these advancements. It sought a flexible solution that could integrate a variety of tools, including open-source models.

    “With Google Cloud’s Vertex AI platform, Lloyds Banking Group can deploy powerful machine learning models faster, so that it can action transaction insights more quickly,” explained Tara Brady, president of Google Cloud EMEA. “This partnership demonstrates how cloud-powered AI innovation can drive unique, personalised experiences, bringing the bank even closer to its customers.”

    Since deploying the new platform on Vertex AI, Lloyds Banking Group has successfully initiated over 80 new ML use cases and launched over 18 generative AI systems into production, spanning its entire business. A further 12 generative AI systems are expected to go live by the end of June.

    Work is also ongoing on a new agentic AI system, which hopes to transform how customers interact with the Bank. The prototype was built in collaboration with Google Cloud and is expected to launch to customers later this year.



    Source link

    Share. Facebook Twitter Pinterest LinkedIn Tumblr Email
    Previous ArticleParis Hilton’s 11:11 Media Extends Partnership with WOW Vegas in Multi-Year Deal
    Next Article Is It Time For Altcoin Season? Bitcoin Dominance Rises To Major Rejection Zone
    FintechFetch
    • Website

    Related Posts

    Fintech

    VARA and SCA Collaborate to Create Unified Virtual Asset Regulatory Framework for the UAE

    August 8, 2025
    Fintech

    From Embedded Finance to Intelligent Finance: How AI is Powering the Next Evolution Beyond BaaS: By Sumit Arora

    August 8, 2025
    Fintech

    Stablecoin regulation is here – but what comes next for banks?: By Carlos Kazuo Missao

    August 8, 2025
    Add A Comment
    Leave A Reply Cancel Reply

    Top Posts

    Consumers and Businesses Alike Increasingly Choose Open Banking for Travel Payments, Finds Trustly

    February 28, 2025

    Here’s what £1k invested in Greggs shares a month ago is worth now

    August 7, 2025

    Honk (HONK) Price Prediction 2025 2026 2027

    March 25, 2025

    Ripple v. SEC Lawsuit Updates, Cardano (ADA) Price Predictions, and More: Bits Recap Feb 7

    February 7, 2025

    These Are the Top 5 Threats Facing Retailers Right Now — and What You Can Do to Get Ahead of Them

    February 4, 2025
    Categories
    • Bitcoin News
    • Blockchain
    • Business Startups
    • Credit Cards
    • Cryptocurrency
    • Finance
    • Financial Technology
    • Fintech
    • Stock Market
    Most Popular

    Facilitating Access to Finance in Underserved Communities Through Digital Banking

    July 16, 2025

    £1,400 a year dividend income from a Stocks and Shares ISA? Here’s how

    March 30, 2025

    GENIUS Act Gains Support from a16z’s Chris Dixon and Coinbase’s Brian Armstrong

    May 6, 2025
    Our Picks

    SharpLink Raises $200 Million to Grow Its Ethereum Treasury

    August 8, 2025

    Ripple’s XRP Silences Doubters With Explosive 25% Rally in Days

    August 8, 2025

    This passive income of 8.4% a year looks delicious to me!

    August 8, 2025
    Categories
    • Bitcoin News
    • Blockchain
    • Business Startups
    • Credit Cards
    • Cryptocurrency
    • Finance
    • Financial Technology
    • Fintech
    • Stock Market
    • Privacy Policy
    • Disclaimer
    • Terms and Conditions
    • About us
    • Contact us
    Copyright © 2024 Fintechfetch.comAll Rights Reserved.

    Type above and press Enter to search. Press Esc to cancel.