Credit-building platform Loqbox has teamed up with digital credit card provider Jaja Finance to embed personalised credit-improvement tools into Jaja’s app, supporting UK consumers in strengthening their credit profiles and financial resilience.
The partnership will give Jaja users access to goal-driven features that support smarter borrowing, encourage better financial habits and help improve credit scores, embedded directly within the app. It’s a move both companies say reflects a shared ambition: to make credit fairer, more inclusive and more useful in everyday life.
The collaboration comes amid rising concerns about financial literacy and growing credit pressures. According to Loqbox’s own research, a third of UK consumers say they don’t fully understand the terms of their credit agreements, with younger adults, particularly 18 to 24-year-olds, reporting the highest levels of financial stress.
Meanwhile, recent Bank of England data shows UK consumers ramped up credit card borrowing in April, with net credit-card lending doubling to £800million from £400million in March. Overall consumer credit lending reached £1.6billion that month. FICO data also shows average UK credit card balances rose nearly five per cent year-on-year to £1,875 in April, with fewer customers paying off balances in full.
Better habits
Loqbox’s tools aim to tackle some of these challenges by helping users develop better financial habits and take structured steps toward improving their credit profiles. These features are already used by over a million people across the UK, with 88 per cent of users who track their credit scores reporting improvements.
Tom Eyre, CEO and co-founder of Loqbox, said: “Credit cards are part of everyday life for millions of people, but they rarely come with the tools to help you build long-term financial confidence. That’s where we come in. By working with Jaja, we’re exploring how Loqbox can support people not just in accessing credit, but in learning how to use it to move forward.”
For Jaja, the integration is part of a broader push to support customers beyond just access to credit, helping them use it more effectively and sustainably.
Francesco Di Costanzo, CEO at Jaja Finance, said: “By joining forces with Loqbox, we’re integrating innovation that meets real needs – supporting our customers with tools that turn everyday credit use into long-term financial strength. We believe that credit can do more than provide access – it can empower our customers to buy, borrow and build. By embedding these tools directly into the Jaja experience, we’re helping customers gain control of their financial wellbeing.”
