ClearScore, the global financial marketplace, has launched a new embedded finance proposition to enable partners to integrate its data-driven credit matching platform into their websites and apps.
The new solution, dubbed ‘ClearScore Everywhere’, will see its UK partners, including Asda, Co-op and Very.co.uk, able to embed ClearScore’s technology, offering customers the benefits of ClearScore’s credit marketplace.
Serving over 15 million users in the UK, and over 24 million globally, ClearScore’s proprietary technology platform works by matching users to credit cards, loans and car finance via a mix of credit and affordability data, facilitated through credit reports and open banking among a wide array of alternative data.
This move marks the latest step in ClearScore’s evolution from a direct-to-consumer brand to a scaled B2B2C platform.
ClearScore Everywhere also serves financial services partners, offering these organisations credit broking alongside a client’s core business, for example, helping insurers offer credit broking or providing referrals for declined applicants as part of their post-application care.
Justin Basini, co-founder and CEO of ClearScore, said: “Earlier this year, we said we would add a significant B2B2C channel through embedded finance, and we’re delighted to launch this today. Our strategy has been to add to our considerable direct-to-consumer acquisition, adding ‘ClearScore Everywhere’ where we are facilitating embedded finance at scale, meeting customer needs through partnering with leading brands. These brands will benefit from our cutting-edge technology stack and extensive partner panel, offering the best choice and experience for their customers.”
ClearScore completed the acquisition of Aro Finance in January 2025, as the first step in a broader strategy to embed its marketplace proposition in retailers’ digital channels.
Samantha Inger, head of payments at Asda, also commented: “This collaboration with ClearScore brings together the best of two iconic brands – strong customer engagement on our platform, and their proven credit marketplace and infrastructure. It’s a smart way to expand the value we deliver to our customers.”
