Bringing a new look to serving businesses loans and account products, Allica Bank has unveiled its new logo as it builds on its status in the UK market and aims to gain a 10 per cent market share in the established SME business banking market in the next five years.
The new Allica Bank rebrand has seen the business bank abandon its old shield logo in place of a new bright orange bowler hat. According to the bank, this new look “represents how Allica is transforming finance for established businesses by combining the relationship banking they used to enjoy with powerful technology and rewards for using their account.” The bank is also revamping its website to match the new logo and its bright orange colour.
This fresh take on an old idea was the thinking behind its new logo and brand mascot: a traditional bowler hat in bright orange. Initially introduced as part of a marketing campaign in the summer of 2023, the colourful headwear became a popular icon with its customers, colleagues and partners, leading to the decision to integrate it as a core part of its brand identity.
Chloe Fenton, head of marketing at Allica Bank, said: “As a business, we’re incredibly motivated by our mission to support the UK’s established businesses in a way that no other bank can. By refreshing our brand identity and bringing the orange bowler hat into our logo, we hope this will help us reach an even wider pool of business owners that would benefit from a more rewarding and powerful banking partner.”
“We were really proud to have doubled our brand awareness in 2024. However, to be able to maintain this kind of momentum in 2025, we recognised that now was the right time to refresh Allica’s brand identity and website to set us up for the long term.”
Stepping up
Allica Bank aims to provide businesses with between five and 250 employees with products that are crucial to spurring growth. Since its first loan in March 2020, the bank has grown exponentially, lending out £3billion to established businesses and dealing with £4billion in customer deposits. It now also employs more than 680 people with offices in London, Milton Keynes and Manchester.
Central to Allica’s proposition is that it works closely with brokers to support them with tailored expertise and quick, efficient solutions.
Allica gives powerful technology and tools to its customers and brokers, creating a stronger banking relationship. It is looking to provide a business bank account that rewards its customers for using it with cashback and savings interest.
Richard Davies, Allica Bank’s CEO, said: “Established businesses are the engine of the UK’s economy, contributing a third of employment and GDP. But they’ve long been let down by the big banks with an impersonal service, legacy technology and poor value.”
“At Allica, we think established businesses deserve better, and our growth to date suggests business owners think the same. Our new brand identity and logo reflect that Allica is doubling down on our commitment to giving our customers access to tailored expertise and support, alongside making their banking rewarding and powerful in a way it has never been before.
“We’ve got some big plans for 2025 and this rebrand is an important early milestone for the year.”
