Thailand’s SMEs can now manage sales, loyalty, and payments through a single device following a new strategic partnership between NTT DATA Payment Services and Jaidee App by ISARASERI.
The partnership introduces the “Super EDC,” a unified platform that combines Jaidee’s point-of-sale (POS) system with NTT DATA’s secure payment infrastructure.
The device enables merchants to manage orders, track inventory, run loyalty programmes, and process multiple payment methods through one system.
Targeting Thailand’s small business sector, especially food and beverage merchants, the integration allows acceptance of Visa, Mastercard, PromptPay QR, and various local and international e-wallets.
Jaidee’s POS system also supports order and queue management, food ordering, stock control, and customer rewards such as digital stamps, points, and coupons.
Together, the companies aim to help SMEs improve efficiency, cash flow, and customer engagement.
The Super EDC is already available for Jaidee merchants across Thailand, allowing businesses to benefit immediately from integrated payment and business management.
Prinya Jinantuya, CEO of NTT DATA Payment Services Thailand, said,
“At NTT DATA Payment Services, our mission is to accelerate our client’s growth through tailored and responsible commerce solutions. Partnering with Jaidee App is a natural step toward this mission.
By integrating our secure, scalable payment options into Jaidee’s innovative POS system, we are giving Thai SMEs the tools they need to embrace the digital economy, offering their customers faster, safer, and more convenient ways to pay.”
Natavee Chavengsaksongkram, CEO of ISARASERI added,
“Through Jaidee, we are committed to helping small businesses succeed by providing simple, powerful tools that go beyond transactions.
This partnership with NTT DATA Payment Services allows us to deliver even more value to our merchants, combining business management, customer loyalty, and full payment acceptance into one accessible and unified platform.”
Featured image: (From left) Prinya Jinantuya, CEO NTT DATA Payment Services (Thailand) Co., Ltd., Pamorn Chanapirak, CPO ISARASERI, Pawoot Pongvitayapanu , CEO and Founder, Pay Solution Co., Ltd & efastructure Inc., Natavee Chavengsaksomgkram, CEO ISARASERI.
