OG Crypto EOS Just Rebranded To Vaulta: Major Shake-Up Fires Up EOS Price Rally

EOS, a blockchain project that raised $4 billion in its year-long ICO in 2017, is rebranding to Vaulta. Through this rebranding, the project is also shifting its focus to Web3 banking, with the transformation set to conclude in late May 2025 but is “subject to confirmation and change.”

EOS Rebrands To Vaulta

In a press release, the team said Vaulta will issue a new token and establish the Vaulta Banking Advisory Council to guide its new financial direction. Technically, issuing a new token marks the end of EOS, requiring holders to transition to the Vaulta token.

The token, which is still among the best cryptos to buy, will be available on all exchanges where EOS currently trades.

Per Coingecko data, EOS is listed on over 120 exchanges—including Binance and Coinbase—and paired not only with USD and stablecoins like USDT and USDC but also with major currencies like Bitcoin and Ethereum.

As part of this transition, EOS will release a swapping portal once the transformation concludes in May. The portal will enable current EOS holders to swap their holdings for Vaulta tokens smoothly and securely.

No details about the new token’s ticker or technical specifications are available yet. However, once the portal is ready, the team will release this information as EOS redirects its efforts and resources to Vaulta, which will focus primarily on DeFi services.

Vaulta will integrate its financial solutions through its BankingOS system, incorporating Bitcoin digital banking via exSat. This service is designed to enhance financial access through blockchain-based banking solutions. Beyond exSat, Vaulta will gain support from key partners, including Ceffu, Spirit Blockchain, and Blockchain Insurance Inc.

The goal will be to expand Vaulta’s capabilities in web3 banking as they develop the four pillars of “Wealth Management, Consumer Payments, Portfolio Management, and Insurance.”

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Will EOS Reclaim Its Lost Glory?

This transition offers a huge relief for EOS holders and project supporters. High expectations followed the $4.1 billion ICO in 2017–2018.

However, lacking direction and leadership, EOS slipped from the market cap leaderboard, failing to reignite investor interest over the years. The coin fell from $22 to below $0.40, trailing some of the best meme coins to invest in 2025.

Block.one faced accusations of misusing funds and neglecting the EOS blockchain, contrary to the promises of its highly publicized ICO.

The community, through the EOS Network Foundation (ENF), took legal action against Block.one, alleging it failed to honor a $1 billion investment commitment from the $4 billion ICO.

The ENF claimed Block.one not only misused funds but also neglected the EOS ecosystem by redirecting resources to ventures like Bullish, seeking $4.1 billion in damages.

As Founder of @EosNFoundation I share your frustrations! We are taking further steps to hold @B1 accountable for its past actions and broken promises against #EOS. Review of ALL possible legal recourse to seek $4.1B in damages underway. Let’s do this together! #4BillionDAO coming

— Yves La Rose (@BigBeardSamurai) February 10, 2022

In December 2021, EOS block producers also voted to halt the issuance of 67 million vested EOS tokens to Block.one.

Yves La Rose, founder and CEO of the Vaulta Foundation, said the rebranding is more than a cosmetic overhaul. Vaulta, he added, will launch after years of “planning and strategic development.”

In response to this announcement, EOS prices rose on March 18.

After losses throughout Q1 2025, the token could recover sharply, potentially reclaiming $1 and its 2024 highs of $1.5 in the coming sessions.

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The post OG Crypto EOS Just Rebranded To Vaulta: Major Shake-Up Fires Up EOS Price Rally appeared first on 99Bitcoins.

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