Cross-border payment company Paysend has joined forces with the world’s largest Spanish-language media network, TelevisaUnivision, to spotlight the people behind cross-border payments.
Through a new campaign, dubbed ‘Break Barriers’, Paysend and TelevisaUnivision plan to share real-life stories from Latin America and the Caribbean, highlighting various construction workers, small business owners, and everyday families that Paysend currently serves.
Paysend delivers money transfer solutions to a wide customer base, including the underbanked and underserved, and aims to transform lives through quick, secure, and affordable money transfers.
This new initiative will tap into TelevisaUnivision’s full media ecosystem, featuring a 30-second film airing on national and local TV, branded content integrations within morning show Despierta América with on-air talent, sports segments, and targeted audio spots on national and local radio in key markets.
Hyper-localised creative assets will also run on ViX, the largest Spanish-language streaming service, alongside community-based grassroots activations and performance-driven components to reinforce impact and engagement across channels.
The campaign comes as Paysend prioritises growth in Latin America, with the region accounting for over $150billion in annual remittance flows globally, and a population where over 70 per cent of adults are either underbanked or unbanked, creating a significant opportunity to drive financial inclusion.
LATAM focused
From supporting families and friends to fueling education, entrepreneurship, and everyday resilience, ‘Break Barriers’ reflects Paysend’s commitment to making money movement simpler, faster and more meaningful.
“Latin America is a region that is central to our long-term vision,” explained Ana Paula Rocha, head of growth marketing at Paysend. “Working with TelevisaUnivision and continuing to invest in the region allows us to authentically showcase how Paysend is solving the real pain points of cross-border money transfers.
“With Break Barriers, we wanted to celebrate the 11 million customers that have entrusted us to transform their money transfer experience and create the best possible product for them to send love and support to those who matter most. Sending money digitally is no longer a future trend — it’s a reality.”
Through partnerships like these and continued investment in innovation, Paysend is building a future where sending money across borders is effortless, affordable, and accessible to all—empowering families and communities to thrive in the global economy. With over 11 million consumer customers across 170+ countries, Paysend is building the world’s largest digital payment network, working to eliminate the barriers and inefficiencies of traditional cross-border transfer services.
