Women’s investments outperformed men’s by four per cent in 2024, according to Revolut data from its trading customers.
New data from Revolut hints towards the beginning of a power shift as women investors saw significantly better returns than men in 2024.
While trends like ‘girl math’ started as a bit of lighthearted fun, there is a clear argument that they perpetuate negative stereotypes about young women’s spending and saving habits, as well as about their financial knowledge (or lack thereof).
But Revolut’s stats don’t fall in line with these ideas, instead highlighting that they are an underestimated demographic in the investment space. While women’s investment outperformed men last year, women also opened 31 per cent more accounts in 2024, than in the previous year.
When breaking Revolut’s stats down by age, women aged 45 to 54 performed best when compared to men of the same age, earning 1.2 per cent more profit. Investments made by Millennial women (25 to 34) came in closely behind, recording 0.9 per cent higher profits than their male counterparts, while investments by women aged 55 to 64 also performed strongly (with 0.7 per cent higher profits than same-aged men).
Revolut says that young women (18 to 24) were the ones to watch, while still recording one per cent less profit than men of the same age, the group was active in boosting the number of accounts held since the last year (32 per cent)
“It’s refreshing but not unexpected to see women finally out-investing men,” explained Yana Shkrebenkova, CEO of wealth and trading at Revolut UK. “Gen-Z women in particular are becoming increasingly active in the space and are taking steps to upskill and close the investment gap – perhaps due to better access to online resources. We’re also seeing better returns for women investors, who tend to be more risk-averse and deliberate in their choices, setting them up well for longer-term investment decisions.”
Closing the investment gap
As consumers are looking for other ways to get their money working for them, Revolut data shows a record rise in the volume of investment accounts being opened across the board.
Notably, women are leading the pack, with the number of trading accounts opened by women in 2024 up 31 per cent YoY, compared to an increase of 20 per cent for men. Women aged 45 to 54 were a significant driver (44 per cent) as well as 18 to 24-year-olds (31 per cent) compared with 33 per cent and 10 per cent boosts for men of the same respective age groups.
Shkrebenkova added: “While men have historically been considered more confident investors, our data shows that women are becoming increasingly empowered to embrace trading and wealth management. It’s early days, but the data shows that men may need to take a leaf out of women’s books. We only expect the gender investment gap to continue shrinking as women feel more empowered to put their investment skills to good use.
“We are ready to level the playing field for female investors. We’re not just capturing a trend; we’re amplifying it — providing the tools, technology, and global community to ensure women get a front-row seat in the future of finance.”
Technology stocks dominated investment trends for UK customers in 2024, with NVIDIA emerging as the most purchased and sold US stock. The company’s share price soared by 186 per cent in 2024.
In the last year, Revolut Invest boosted the number of monthly active traders by 150 per cent and monthly trading activity is up by 200 per cent.
