The French and German checkout experience is being streamlined following a new Pay by Bank launch by programmable financial services company, Stripe, in partnership with TrueLayer, the open banking platform.
With TrueLayer and Stripe seeing Pay by Bank success in the UK, Stripe has taken the offering overseas as it looks to improve conversion rates and reduce transaction fees. Consumers will no longer need to enter card details when making payments. Instead, they will simply need to authorise the payment directly through their bank account (often verified using biometric security).
Pay by Bank is already seeing strong adoption in both Germany and France, with various companies already testing the waters to see if consumer appetite is there. According to airline Ryanair, a firm which has already introduced the payment method, it is.
Sebastian Vetter, TrueLayer’s country manager Germany, added: “Having seen the success of Stripe’s TrueLayer integration in other markets, we are thrilled to bring this innovative payment solution to Germany and France. By leveraging TrueLayer’s open banking infrastructure, we’re enabling German and French businesses to accept payments directly from bank accounts, making transactions faster, safer, and more affordable.”
Strengthening Europe’s payment landscape
Stripe’s Pay by Bank product leverages TrueLayer’s open banking infrastructure, which connects to bank accounts across Europe. Germany and France represent key markets which can accelerate the payment’s adoption. In fact, according to McKinsey, Pay by Bank payments are expected to reach 30 billion in 2028, with Germany and France playing a major role given the size of their economies.
The France and Germany launch builds on Truelayer’s success in these markets. The two countries are TrueLayer’s largest markets outside of the UK, with on the ground presence in each country and a growing customer base including local and international businesses.
Annually, TrueLayer processes €2billion in Pay by Bank transactions in France and €1.4billion in Germany. Additionally, in France and Germany, TrueLayer processes approximately 60 per cent and 30 per cent of all Pay by Bank transactions, respectively. Furthermore, French and German merchants see an average 42 per cent uplift in conversion from consumers in the TrueLayer Pay by Bank network.
Benefits of Pay by Bank
- With Pay by Bank, businesses can avoid card processing fees, leading to lower overall transaction costs. –
- Payments are processed in real-time, helping merchants to improve cash flow and reduce payment delays.
- Pay by Bank leverages secure, bank-approved authentication, using biometric authentication to verify transactions.
- With a seamless and familiar payment method, consumers are more likely to complete transactions, improving merchants’ sales outcomes.
In France and Germany, the Pay by Bank integration will soon be available to all Stripe users. The integration process is simple, and businesses can begin offering this payment option to customers immediately via Stripe’s payment platform.
