TBC Uzbekistan, the leading digital banking ecosystem in Central Asia, is rolling out a new insurance product in a move to broaden its product offering and enter new high-growth segments.
Integrated into the wider TBC Uzbekistan ecosystem, the new product, dubbed ‘TBC Insurance’, will look to enhance the customer experience for insurance users in Uzbekistan by providing a fully digital service. Beginning with credit life insurance, the offering will be expanded to provide a full suite of personal insurance products going forward.
TBC Insurance was initially soft-launched in April 2025, after obtaining a life insurance licence from the National Agency of Perspective Projects of Uzbekistan in March 2025. There has been strong demand from consumers for this new offering, with over 140,000 policies delivered to date.
TBC Insurance is led by Ekaterina Lotuashvili, a senior executive with 25 years’ experience in the sector across the UK and Georgia, including at leading insurance marketplace Lloyd’s of London.
“We see insurance as a natural extension of the TBC Uzbekistan ecosystem – a product that empowers customers to feel more secure and in control of their financial lives,” explained Nika Kurdiani, CEO of TBC Uzbekistan. “With the launch of TBC Insurance, we’re continuing to thoughtfully expand our digital banking ecosystem, ensuring each new product complements the others and enhances the overall value we deliver to our customers. Insurance will be a key part of this journey, helping to deepen engagement and strengthen trust in the ecosystem.”
Bolstering growth
This move comes as TBC Uzbekistan broadens its product offering and strengthens its position in the digital banking ecosystem in Central Asia. Building on strong momentum, including a registered user base that now exceeds 50 per cent of the country’s population and year-on-year growth that saw revenue and the loan book double in Q1 2025, the company has launched a series of new products over the past year.
These include the Salom debit card, Osmon credit card, as well as SME banking and lending services, creating powerful synergies across the ecosystem and driving deeper customer engagement.
TBC Uzbekistan is part of London-listed TBC Bank Group, a leading provider of modern, tech-enabled financial services in the Caucasus and Central Asia. In addition to TBC Uzbekistan, the Group operates TBC Georgia, the leading financial services provider in the South Caucasus nation with a 38 per cent market share in customer loans and a 37 per cent share of customer deposits.
